iPad Snuffs Out (Kindle) Fire… For Now
Michael Harper for redOrbit.com — Your Universe Online
To say that Apple´s iPad is a best seller is a sweeping understatement. Other tablet makers´ numbers, (Samsung, for instance) are mere fractions compared to Apple´s numbers. In addition, Apple´s iPhone has become an international hit and, as such, the release events for these smartphones have become something of a cultural phenomenon.
In the coming months, Apple is expected to release two new versions of these devices, staggered out just one month apart. With the collective eye of the tech world focused on these new Apple releases, what´s a competing tech company to do to get some attention for their new gadgets?
Amazon, clearly not content to simply throw a press party six days before Apple, has just made another grab for press attention ahead of their new product announcement: They´ve issued a press release announcing they´ve officially sold out of the product they´re likely to refresh come September 6th.
“Less than one year ago, Amazon introduced Kindle Fire –combining 15 years of innovation into a single, fully-integrated, end-to-end service for customers,” reads today´s statement.
“Today, Amazon announced that Kindle Fire is sold out, and that in just nine months, Kindle Fire has captured 22% of tablet sales in the U.S.”
When it was originally announced, many in the tech-sphere wondered, rather loudly, if this new Amazon tablet could be the next potential “iPad Killer.”
With it´s 7-inch display and easily affordable price tag, the Kindle Fire sent many to call for Apple to release a similar device, lest the Cupertino company be seen as resting on their laurels and ceding control of this new market they largely helped to define.
This rumored Apple tablet is widely expected to make it´s way into our happy little hands this October.
Though holiday sales of the Kindle Fire were promising, reports have shown that Amazon has been shipping fewer units as the year has progressed.
Amazon remains positive about their Fire sales, of course. CEO Jeff Bezos praised the device in today´s press release, saying: “We´re grateful to the millions of customers who have made Kindle Fire the most successful product launch in the history of Amazon.”
Bezos also makes a point to mention Amazon´s “exciting roadmap” ahead, promising Amazon customers “the best hardware, the best prices, the best customer service, the best cross-platform interoperability, and the best content ecosystem.”
Amidst several rumors of new Kindle devices, Amazon issued press invites to a September 6, press conference in Santa Monica, California last week. Though the invite had zero details about what may or may not be announced during this event, which will take place at 35,000 square foot Barker Hangar, many expect a new, larger Kindle Fire.
Today´s announcement could be all but the confirmation we´ve been looking for.