September 4, 2012
Nokia Announces Music Streaming Service…Again
Michael Harper for redOrbit.com — Your Universe Online
What do you do to attract customers to your ecosystem and platform and away from another company´s platform who may or may not be known for their music players and incredible ease of use? If you´re Nokia, you announce a free music streaming service in the US for the second time.Nokia is expected to announce their newest Lumia handset at their Nokia World Event in New York City tomorrow. In an attempt to get the excitement going early, Nokia has announced today that they´ll be launching their second attempt at a streaming music service in the US. According to their press release, “Nokia Music is a free mobile experience exclusive to Nokia Lumia handsets, providing consumers with a simple and delightful way to discover and enjoy music.”
While Lumia owners can access unlimited streams of music, it seems as if they´ll be limited in what they can listen to. Though the Nokia presser makes mentions of their curated library of “millions of songs,” it also says Nokia Music listeners will only be able to listen to pre-made playlists or fall back on a playlist generator, which could work like Pandora, selecting songs based on a preference of artist or genre.
Nokia has apparently hired an “expert team of US based musicologists” to create 150 playlists which span the musical canvas from “Detroit House” to “New York Philharmonic.”
Though it doesn´t provide users with many options, Nokia Music will be free of any advertisements and can be used without any registration or subscription.
Further attempting to sweeten the pot, Nokia is also introducing another goofily named feature, “GIG FINDER.”
With GIG FINDER, (The Espoo company found the caps necessary, for some reason) Nokia Music fans can rely on their Lumia´s GPS and mapping capabilities to find concerts and live music in their area, “taking their level of interaction with their favorite artists beyond the playlist and Nokia Music´s mp3 store.”
“The USA is the most vibrant and competitive digital music market in the world - by a wide margin,” says Nokia´s VP of Entertainment, Jyrki Rosenberg in the press statement.
“We have worked extra hard to ensure our service meets the expectations of the demanding, active and inspired music fans in the USA. I would like to challenge everyone to try Nokia Music and see just how easy and enjoyable the service is to use.”
Nokia´s first attempt at streaming music, “Ovi Music Unlimited” mysteriously disappeared from 27 out of 33 available markets worldwide in January 2011. It is said the service had too few subscribers to continue offering it.
Nokia Music should be available today for all existing Lumia 700 and 900 users for free in the Nokia Marketplace.
Not yet persuaded to try Nokia Music? The company´s press release also states there will be a second announcement today wherein they will “unveil a collaboration between Nokia Music, AT&T and Green Day.”
The “punk” band from the 90s which has refused to die gracefully is releasing a new album in three parts, the first of which– called ¡Uno!– will be released on September 24th. ¡Dos! will be released in November, and ¡Tre! will conclude the 3 LP attempt in January.
Nokia has said they will host an exclusive concert with the 90s band with AT&T, as well as provide “exclusive playlists to Nokia Music for AT&T consumers.”
Nokia´s announcement tomorrow has been widely seen as an attempt to grab as much attention as they can for their new phones ahead of Apple´s newest smartphone, which is expected to be announced in 2 weeks. Though they will more than likely announce new Lumias tomorrow, these phones won´t be available until late October whenever Microsoft releases their Windows 8 and Windows Phone 8 OS offerings. Apple´s iPhone is expected to be available on September 21st.