Angry Birds Game Maker Gives Bad Piggies Chance To Fight Back
September 5, 2012

Angry Birds Game Maker Gives Bad Piggies Chance To Fight Back

John Neumann for - Your Universe Online

Every war has more than one side and in the war between the egg-stealing pigs and rancorous angry birds, we have only sympathized with the aggrieved birds. Now however, Finnish game maker Rovio is giving us a view of the battle from the pigs side of the battle lines.

The game we know and love uses a slingshot to catapult birds to destroy green pigs hidden in fortresses, and has become the fastest-growing game on Facebook. Sequels of the game took the birds to Rio, and even into orbit and now, the creators decided to turn the tables and see the battle from the side of the opposing forces.

The new game in the franchise is called Bad Piggies, a physics puzzler in which the porcine grunters become center-stage heroes. “We consider this the launch of a new franchise,” says Petri Jarvilehto, executive vice president of games at Rovio. The action takes place on a desert island and the pigs have to build vehicles and contraptions to make their way to the delicious eggs that they can´t seem to get enough of.

The pigs are bouncy, jovial, and downright likable--a far cry from the snorting, antagonizing characters from the multiple Angry Birds installments, writes Fast Company´s J.J. McCorvey, and Rovio promises on the Bad Piggies website that there is no slingshot in sight.

Mikael Hed, CEO of Rovio, told Mail Online: “There´s a lot of empathy towards the lovable enemies from the Angry Birds games, and we´ve been constantly asked: what about the pigs´ side of the story. Bad Piggies gives you the chance to play as the second-most-loved characters in the Angry Birds universe, and explore this rich world through their green eyes.”

The new game will launch on iOS, Android and Mac on September 27, with Windows Phone, Windows 8 and PC versions following shortly, reports Eddie Wrenn for Daily Mail UK.

The game, which took about a year to complete, has the same addictive, pick-up-and-play quality that has helped the Angry Birds games soar past one billion downloads and pick up 200 million active users per month.

Gameplay has been designed to be easy to pick up, an intuitive interface guides the player in assembling the vehicle, and if it crashes before collecting all three stars, the player is taken right back to the start screen.

Since Angry Birds hit the mobile game market three years ago, observers have wondered about how Rovio could develop a second franchise. While the company has successfully expanded its business from mobile games to toys, animation, candy, books and numerous other initiatives, it has yet to strike gold again when it comes to replicating the global success of the Angry Birds game and its characters.

“It feels like when we´re launching anything, some shadow of Angry Birds will be hanging over it,” says Ville Heijari, vice president of franchise development.

Rovio, founded in 2003, has about 300 staff, up from 50 a year ago, and has had to move out of central Helsinki to new, bigger headquarters next to mobile phone maker Nokia. Rovio reported 2011 sales of $99 million and has talked of floating on the stock market.