LinkedIn Restructures Website, Features Notifications Similar To Facebook
September 6, 2012

LinkedIn Restructures Website, Features Notifications Similar To Facebook

Lawrence LeBlond for - Your Universe Online

Social networking site LinkedIn, the professional cousin of social powerhouse Facebook, has begun rolling out new features, after promising users a site overhaul for some time. Today, the site rolled its new notifications stream that makes it easier for users to track what´s happening on the network.

The new feature, which is eerily similar to Facebook´s notifications, will keep users notified in real-time when someone likes what they have shared on the site, views the user´s profile, accepts an invitation and much more.

Product manager Angela Yang, writing on LinkedIn´s blog, said in the revamped site users will see a notification flag at the top of the homepage and a new inbox envelope icon. A red circle appears when something new has arrived, such as comments, likes, connection requests, new mail and more. Yang adds that this new feature is all part of LinkedIn´s ongoing effort to make it easier to keep engaging discussions going with the network.

Yang said the feature is just starting to roll out today, so it may still take weeks to go live across all of LinkedIn´s servers and members. “In the meantime, start sharing a professional update, like a relevant news article, or comment on what your connections are discussing. We´ll take care of the rest and make sure you´re notified when people take actions on your updates,” Yang said.

Also in the works: notifications for Android and iOS devices, which will allow LinkedIn users to never miss a comment or update, keeping trending topics and engaging articles right at your fingertips.

In July, LinkedIn redesigned its homepage with updates similar to what is found on Facebook: relevant updates, continuous streamed updates and offering a “like” button for posts.

The reason for LinkedIn´s redesign is quite simple, explains Business Insider´s Megan Rose Dickey. LinkedIn makes far more money for every hour a user spends on its site, and offering users similar features found on other social networks that have been proven successful only makes sense. Anything LinkedIn can do to increase the frequency with which users visit and the amount of time they spend should add to its bottom line.