Freixenet Launches MINI Mobile Tour and Sweepstakes
The “Black Bottle Bubbly” offers the chance to win a two-year lease of a MINI Cooper.
(PRWEB) September 06, 2012
Freixenet, the famous “Black Bottle Bubbly,” is launching the Freixenet MINI Mobile Tour, a series of effervescent in-person and online experiences with events starring a duo of sparkling MINI Coopers, a national sweepstakes to win a MINI Cooper, and weekly social media giveaways.
Get ready to sparkle starting in September, when Freixenet MINI Coopers will make appearances in Boston (September 6-30), Houston (October 5-28) and the Miami area (November 2-25) at hosted events in nightlife hot spots, retail stores, and popular brunch locations. At each stop, fans will have the opportunity to sample Freixenet Cordon Negro, play games for fun prizes, interact with brand ambassadors, and enter the “Freixenet Drive a MINI Cooper Giveaway,” a national sweepstakes offering the chance to win a two-year lease of a brand new MINI Cooper. Fans at each event can enter to win by scanning special QR codes found on the MINI Coopers, posters, bottle tags, and brand ambassadors´ clothing, or by completing in-store entry forms. Fans around the country can also enter the “Freixenet Drive a MINI Cooper Giveaway” by finding online bubble game pieces hidden on Freixenet´s website, Facebook timeline, Twitter feed, Pinterest boards and the new Freixenet Rewards site. Redeem the codes found on each bubble at FindTheBubbles.com for multiple entries to win.
Freixenet will also be hosting “Freixenet Fridays,” a series of social media giveaways across all of their social destinations in which fans and followers can win a new premium prize every week by completing social actions like commenting, tweeting, re-pinning or sharing specific posts by the brand. Prizes include hand-painted champagne flutes from Lolita, Bose headphones, wine fridges and more, with a new challenge announced every Friday starting September 7. Follow @FreixenetUSA on Twitter or any of Freixenet’s other social media sites to stay informed about each week’s giveaway.
For the full schedule of Freixenet MINI Mobile Tour events and complete contest rules, visit the Freixenet tour website or Facebook page.
Freixenet (pronounced “fresh-eh-net”), best known for the “black bottle bubbly” Cordon Negro, is a family-owned winery based just outside of Barcelona that traces its roots back to 1861. Under the leadership of the Ferrer family, the Freixenet Group is the global leader of sparkling wines made in the traditional method. Imported by Freixenet USA of Sonoma, California, wines produced by the Freixenet Group are sold in all fifty states.
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