Kindle Fire Ads Now Opt-out
September 10, 2012

Users Can Pay To Turn Off New Kindle Fire Ads After All

redOrbit Staff & Wire Reports - Your Universe Online

Amazon has announced that they will allow customers that purchase their new Kindle Fire and Kindle Fire HD tablets to pay extra in order to turn off the devices' built-in advertisements after all, reversing their previous stance on the issue.

The devices, which were officially announced on Thursday, include the "Special Offers" advertisements found on other products in the Kindle line -- except, unlike with those devices, customers had no option to pay extra in order to have the ads switched off, CNET's John P. Falcone explained.

Falcone predicted that Amazon would "take heat" for removing the ability to opt-out of the "Special Offers" program, and apparently he was right. Reuters reported on Sunday that after "criticism of the company mounted in online forums," the e-commerce giant reversed their decision and announced that anyone who picks up either of the new Kindle Fire models will be able to pay an additional $15 fee to make the devices ad-free.

"With Kindle Fire and Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We're happy to offer customers the choice," Amazon spokesman Kinley Pearsall told multiple media outlets, including Reuters and Mashable, via email late Saturday night.

On September 6, during a live event, Amazon founder and chief executive Jeff Bezos announced the new 7-inch version of the Kindle Fire, as well as 7-inch and 8.9-inch Kindle HD models and the new Kindle Paperwhite e-reader. Reuters reports that the new tablet computers will cost between $159 and $599, while the Kindle Paperwhite will apparently come in Wi-Fi or 3G versions, for $119 and $179, respectively.

"Amazon unveiled the new wireless tablets without having received approval for their sale from the Federal Communications Commission, which requires that products operate safely and won't interfere with other signals," the wire service added. "The company said it expects to receive the approval in time to meet its planned shipping date of November 20."