September 10, 2012

Sprint Opening Up 4G LTE To 100 More Cities

Lee Rannals for — Your Universe Online

Sprint is opening up its 4G services to an additional 100 cities within its existing nationwide 3G markets in the coming months.

The 4G LTE Network build is under way in major markets like Austin, Boston, Chicago, New Orleans Philadelphia, Washington D.C., and others.

Sprint said that customers with capable 4G LTE devices may begin to see 4G LTE coverages in the additional areas in the coming months, and will be capable of using the network before it even launches.

Currently, 4G LTE service is offered in 19 metropolitan areas, including Dallas, Houston, and Atlanta. Adding another 100 cities to its 4G LTE list is a way for the company to cope with the rise of global mobile traffic.

Chetan Sharma Conslulting predicts that mobile data is expected to comprise 95% of global mobile traffic by 2015.

“The mobile industry is going through an incredible change smartphones, connected devices, and the seemingly unlimited supply of new applications and services are changing consumer behavior in dramatic ways," Chetan Sharma, founder and president at Chetan Sharma Consulting, said in a statement.

Sprint is also going to be doing a complete overhaul of its 3G infrastructure, boosting its signal strength and building more coverage to try and allow for less dropped calls.

The company remains the only one that offers new customers unlimited data on its 3G and 4G LTE networks, without any "throttling," which is what companies like AT&T do to its existing unlimited data customers when they reach a certain amount of data consumption.

“We are committed to delivering a cutting-edge network as quickly as possible, one that provides a greater level of reliability and speed to our 3G and 4G customers,” Bob Azzi, senior vice president-Network, Sprint, said in a statement. “We know our customers depend on their mobile devices as their primary source of communication, business connectivity and entertainment. We want to deliver a network that delivers mobile access, productivity and entertainment at a highly competitive price point.”

The announcement comes in the nick of time, as Apple will be introducing its latest iPhone 5 smartphone on Wednesday, and rumors speculate the new device will be offering viewers a larger screen in addition to 4G speed.