EXTOL International Selects Jim Albright to Lead Strategic Marketing Initiatives
POTTSVILLE, Pa., Sept. 12, 2012 /PRNewswire/ — EXTOL International, a leading provider of business integration software and services, today announced the addition of Jim Albright to its executive leadership team as director of marketing. In his new role, Albright will drive awareness and outreach programs for both the overall EXTOL brand and its flagship B2B integration solutions.
Albright joins EXTOL with more than a decade of marketing experience, primarily with hardware, software and technical services companies across multiple channels. Throughout his career, he has led the successful development and execution of social media, tradeshow and promotional campaigns that have significantly expanded visibility and awareness for prominent technology clients. Additionally, Albright has managed advertising, lead generation, public relations, events management and internal communications programs.
“As EXTOL continues to enhance our state-of-the-art integration suite, we recognized the need for a proven leader capable of enhancing and promoting both our solutions and the EXTOL brand to a wider global audience,” said Tony Baran, CEO of EXTOL International. “Jim Albright has driven successful campaigns throughout his career, and his ability to analyze market direction, develop strategic plans and manage teams will generate immediate results.”
Before joining EXTOL, Albright served as marketing director for StorerTV, where he initiated a large-scale rebranding effort that tripled the company’s visibility, and increased sales revenue by 25 percent. Previously, he held roles as an assistant marketing manager with VCI Solutions, where he helped execute social media and tradeshow campaigns that expanded brand awareness and increased online engagement by nearly 30 percent, and at Sennheiser Electronic Corporation, where he managed market expansion and collateral projects across seven channels.
“EXTOL’s unique combination of high-performance software and dedicated development, support and management teams provide significant advantage to the business integration marketplace,” said Albright. “I look forward to working with the leadership team to promote these benefits to companies seeking more efficient ways to integrate and quickly connect with their customers and suppliers.”
For more information about EXTOL International’s leadership team, its business integration offerings, and professional services, visit www.extol.com.
About EXTOL International
EXTOL International, Inc. is a leading provider of business integration software and services, enabling enterprises to connect with their customers and suppliers and integrate business processes and information with internal or cloud-based applications. EXTOL’s comprehensive, easy-to-implement integration solutions generate results in a fraction of the time and with significantly less resource commitment than similar solutions. For companies that often struggle with limited budgets, resources and skills, EXTOL provides the same level of partner integration and performance that larger organizations enjoy without the high cost or effort usually associated with integration solutions. The combination of EXTOL’s leading-edge technology and team of industry experts ensures an effective solution for automated trading partner communication. For more information about EXTOL, visit www.extol.com.
SOURCE EXTOL International