Brazilian Startup, Myreks, Brings its Social Recommendations Platform to U.S. Market
Platform Allows People to Earn Rewards through their Online Influence by Simply Recommending Products they Love
San Francisco, CA (PRWEB) September 11, 2012
Myreks, a new social marketing platform that lets people quickly and easily recommend products they love, is today opening its service to U.S. consumers. Backed by a Draper, Fisher, Jurvetson affiliate in Brazil, Myreks allows people to use their online influence to earn rewards by socializing products and services to their friends. They are rewarded with rekpoints when their recommendations turn into sales. The rekpoints can be exchanged for gift cards later on.
Myreks is integrated into the affiliate marketing and loyalty programs of various retailers, publishers, and networks, and it passes the referral fees along to individual consumers — something not available until now. Additionally, Myreks enables businesses of all size to monetize their social fan bases in order to generate increased revenues. Company pages and influencers simply join the service and begin making recommendations to their fans about new products available for purchase.
“Myreks began, like most great ideas, with a simple truth: the best recommendations are the ones our friends make to us,” said Bruno Malhado, cofounder and CEO of Myreks. “If people we know think we´ll like something, chances are we will. The team behind Myreks took that notion and decided to bring it into the age of social networking, to create a socially active, user-driven e-commerce enabling platform based on social recommendations. People want to find and recommend good products. Now, they can with Myreks. We believe this is the future of social media marketing where e-commerce can and should be led by people.”
How It Works
Myreks is simple to use. Members choose a product in one of the available categories that they personally would like to recommend to others, and then talk about it on Myreks.com and through their social media channels. The current categories available include books, movies, music, wine, and applications, but many more product categories are opening up soon. Before long, just about anything that can be bought will be ratable with the service.
Members can also collect badges to keep track of their recommendations. It’s a fun and easy way for people to turn their love of great products into sales. The website and Facebook app allow members to keep track of friends’ recommendations, broadcast their own, and cash in their rekpoints without having to open multiple windows or tabs.
Businesses of all sizes will find Myreks a great way to connect with consumers directly in order to generate increased revenues. Company pages and influencers simply join the service and begin making recommendations to their fans about new products available for purchase. For example, a winery might take an awesome vintage of Pinot Grigio that just arrived from the Columbia Valley and make a glowing recommendation about it through Myreks to drive sales and spread awareness of a great new wine. Following the same model, a DJ or band can use the platform to promote their new music through their Facebook fans and an author can release a new book. Similarly, many other companies such as magazines, publishers, writers, movie studios, major record labels and so on, can use this flexible, economical, and easy-to-use marketing and monetization tool that only gets better with more recommendations a business makes.
Headquarted in Florianópolis, Brazil. Myreks is an e-commerce enabling platform for social networks based on personal recommendations and a rewards system. The platform unlocks the economic potential of social networks offering a non-intrusive approach for product placement. It is focused on an innovative C2C (consumer to consumer) and B2C (business to consumer) model.
About TechCrunch Disrupt
TechCrunch Disrupt SF 2012 (http://techcrunch.com/events/disrupt-sf-2012/) is TechCrunch´s sixth annual conference in San Francisco. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate technology-driven disruptions in many industries. Afternoons are reserved for the Startup Battlefield, where 30 new companies will launch for the first time on stage, selected to present from more than 1,000 applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is Sept. 10 to Sept. 12, 2012, at The Concourse at San Francisco Design Center located at 635 Brannan St. (at 8th St.) in San Francisco’s downtown SOMA district.
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