Sony’s Bew A99 Is Available At Henry’s Camera
September, 2012 – Henry’s Camera reported that Sony has announced the long awaited A99 digital camera. Sony’s α99 digital camera sets a new performance standard for professional-class DSLRs, combining all of the benefits of full-frame imaging with the responsiveness and speed of Translucent Mirror Technology.
(PRWEB) September 14, 2012
The successor to Sony’s flagship α900 DSLR, the α99 camera features a brand new 24.3 MP full-frame image sensor, a unique dual phase-detect AF system and a host of other innovative technologies that work together to deliver the best image and full HD video quality in the history of Sony’s acclaimed line of α cameras.
“The new α99 camera is the ultimate combination of Sony’s expertise and rich history of image sensor production coupled with our truly innovative approach to camera design” said Mike Kahn, director of the alpha interchangeable lens camera division at Sony. “It redefines what can be accomplished with a full frame DSLR camera.”
The flagship α99 model combines its new 24.3 effective megapixel Exmor® CMOS sensor with a highly advanced BIONZ image processing engine, delivering unprecedented levels of performance in both still and video shooting. The full frame sensor is enhanced by a newly-developed separate multi-segment optional low-pass filter, increasing its resolving power. Assisted by an all-new front-end LSI, the BIONZ engine can process massive amounts of image signal data from the sensor at very high speeds. Together with a powerful new area-specific noise reduction (NR) algorithm, it allows the camera to achieve 14-bit RAW output, rich gradation and low noise.
The new α99 digital camera features a unique dual AF system, a world’s first for digital cameras. This camera’s main focusing system – a 19-point AF system with 11 cross-type sensors – is complemented by a 102-point focal plane phase-detection AF sensor overlaying the main image sensor. Harnessing the power of Translucent Mirror Technology, light is passed to both phase-detection AF sensors simultaneously and continually, measuring subject distance and position more completely than other cameras. This unique Dual AF System permits ultra-fast, accurate autofocusing that maintains tracking focus even if a subject temporarily leaves the frame.
Pricing & Availability
Henry’s is proud to be among the first Canadian retailers to carry the new Sony A99. The Sony A99 body will retail for $2999 and will be available in limited quantities in early November. As of September customers may pre-order the Sony A99 at any Henry’s retail location, on the Henry’s website, http://www.henrys.com or by calling 1-800-461-7960.
Henry's has long been known in the Canadian photographic industry as the source for the best and newest products, informed Imaging Experts, award-winning customer service and competitive pricing. Henry's, a family owned and operated business, first opened its doors in 1909 and has evolved into Canada's largest independent photographic and digital retailer. Henry’s camera stores carry over 15,000 products in stores across Canada, the Henry's Outlet Centre and on http://www.henrys.com from such major manufacturers as Sony, Canon, Fuji, Olympus, Nikon, Pentax, Panasonic and Epson.
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