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Last updated on April 24, 2014 at 12:23 EDT

After 14 books, Don Tapscott’s new book is not a book – it’s an app

September 18, 2012

TORONTO, Sept. 18, 2012 /PRNewswire/ – Thinkers50 and the Rotman School of Management in partnership with The Tapscott Group announce The Don Tapscott iPad App — New Solutions for a Connected Planet.  Rather than a book, best-selling author and new media theorist
Tapscott has developed an interactive and evolving tool appropriate for
the digital age. The app introduces Tapscott’s latest thinking on how
we can rebuild 10 institutions including the corporation, government,
science, education, the media, democracy and our systems for solving
global problems.  As such it’s a pretty bold initiative – proposing
ideas on how we can do nothing less than rebuild our civilization for
the networked age.

The app is an initiative of Thinkers50, the definitive ranking of the
world’s living management thinkers (Tapscott is a Top 10 Thinker).

“It’s not that I have completely given up on books,” says Tapscott. 
“But the digital revolution is changing the book – not just how its
distributed and accessed but how authors present content and how they
interact with their readers.”

The Don Tapscott app is the first of it’s kind.  “It makes sense for us
that Don would be the one to pioneer the new model,” says Des Dearlove,
co-founder of The Thinkers50. “The Thinkers50 is all about identifying
and sharing the very best ideas and Apps offer a fantastic opportunity
to do that. It will be interesting to see if it works and if other
authors and the industry as a whole turn in this direction.”

The Don Tapscott app also raises interesting issues about business
models for content in the digital age.  Tapscott has chosen to make the
app free and would be delighted to explain why that makes a lot of
sense from a commercial point of view.

The app will be available in the Apple App Store in early October.

About Don Tapscott
Don Tapscott is one of the world’s leading authorities on innovation,
media, the economic and social impact of technology, and the challenges
related to growing beyond the Industrial Age. He advises global
business and government leaders. Thinkers50 ranks Don in the top 10 of the world’s leading management thinkers. He
has authored or co-authored 14 books, including the best sellers
Paradigm, Shift, The Digital Economy, Growing Up Digital and
Wikinomics. is an adjunct professor at the Rotman School of Management, University of Toronto and the inaugural fellow at the Martin Prosperity Institutedontapscott.com Twitter @dtapscott

About the Thinkers50
Dedicated to identifying and sharing the best management ideas in the
world, the Thinkers50 is widely recognized as the leading independent
authority on management thinking. Its definitive global ranking of
management thinkers is published every two years. The ranking is based
on voting at the Thinkers50 website and input from a team of advisers
led by Stuart Crainer and Des Dearlove.  The Thinkers50 is the home of
management ideas.

About the Rotman School of Management
The Rotman School of Management at the University of Toronto is
redesigning business education for the 21st century with a curriculum
based on Integrative Thinking. Located in the world’s most diverse
city, the Rotman School fosters a new way to think that enables the
design of creative business solutions. The School is currently raising
$200 million to ensure Canada has the world-class business school it
deserves. http://www.rotman.utoronto.ca.

SOURCE The Tapscott Group


Source: PR Newswire