LeapFrog’s LeapPad 2(TM) Learning Tablet Makes The Toys”R”Us 2012 “Fabulous 15″ Toy List
EMERYVILLE, Calif., Sept. 20, 2012 /PRNewswire/ — LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced LeapPad2(TM) was selected as one of the top toys on the Toys”R”Us “Fabulous 15″ holiday list. LeapPad2, the next generation of the #1 kid’s learning tablet, brings higher performance, exciting new features and an extensive library filled with the best learning and creative content. LeapPad2 has experienced strong momentum since its June 2012 unveil, selling as many units of LeapPad2 in just two days of pre-sale as the original LeapPad1(TM) did in a week. LeapPad2 continues to be a popular choice among parents and has already received numerous independent awards.
“We’re pleased to recognize LeapPad2 as one of our ‘Fabulous 15′ hot toys for this holiday season,” said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys”R”Us, U.S. “LeapPad2 is a quality product that offers safe, age-appropriate and entertaining learning experiences. Already in high demand for its form factor and educational content, we believe LeapPad2 will be one of the most sought after items by gift-givers this holiday season.”
For two consecutive years, LeapFrog’s award-winning LeapPad tablets have been included on the Toys”R”Us “Fabulous 15″ list. This list reflects the best new toy introductions of the year and the products that are expected to be at the top of kids’ wish lists for holiday. By releasing their list in September, Toys”R”Us is able to provide parents with early shopping advice so they can be sure to get that “must have” gift for their child.
“It is an honor to be recognized by Toys”R”Us as having one of the hottest products of this holiday season,” said John Barbour, chief executive officer at LeapFrog. “We know that children learn best when they are having fun. Our new, high performance tablet delivers life-changing learning experiences through a vast library of engaging games, eBooks, videos, music and more. We expect LeapPad2 to be at the top of every child’s wish list this year.”
LeapPad2 offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor, double the on-board memory (4GB) and a longer battery life, all wrapped in a stylish, high-tech tablet design. LeapPad2′s extensive library of hundreds of games, music, videos, eBooks and more are carefully designed and approved by LeapFrog’s highly experienced team of educational experts. These include a combination of LeapFrog’s top quality educational entertainment and engaging content from the biggest names in children’s entertainment. LeapFrog’s own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more than 2,500 skills across 100 skill categories.
LeapPad2 is sold at MSRP $99.99 and is recommended for children 3 to 9 years. The LeapPad2 Disney Princess Bundle is sold at MSRP $129.99. Downloads are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. New accessories for LeapPad2 include a video display case (MSRP $19.99), fashion handbag (MSRP $19.99), car adapter (MSRP $14.99), gel skins (MSRP $9.99) and much more. An optional recharger pack is also available at MSRP $39.99. LeapPad2 is now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland, and in other select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad2. For more information on LeapPad2, visit http://www.leapfrog.com/leappad2.
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog’s award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalized feedback on a child’s learning progress and offers recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for school and life success. LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.
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SOURCE LeapFrog Enterprises, Inc.