Virginia Tech Startup Makes Move to New York City
BLACKSBURG, Va., Sept. 21, 2012 /PRNewswire-iReach/ — The sluggish economy has is no way hampered the success of Fast Followerz LLC, which for the past few months, has called Blacksburg home. The company operates three websites, and dubs themselves ‘social marketers’, offering a variety of services to increase social media exposure.
Some industry naysayers snicker at the concept of buying followers or ‘social marketing’. But the Fast Followerz website traffic alone proves they must be doing something right. The company’s flagship site consistently ranks in the top 100,000 visited websites.
The proprietary nature of the business arrives in the methods used to increase followers. These tactics involve “promoting to and engaging with a portion of [their] massive user network.” Basically, the company has built a network with tens of millions of ‘social’ users. Not to be confused with a social network, their network seems to be a compilation of users across many different social networks. Providing this type of genuine promotion, the company claims, allows them to rise above competitors by building a base of real and active fans.
With safety and privacy both top priorities, Fast Followerz manages to attract high profile clients that might normally avoid any ‘shortcut’ services. Nonetheless, these clients may be more willing to make large expenditures on purely social promotion. According to company statements, the average customer brings a value of $182.39, which signals the upper tier of clients may spend many times that amount.
In March of this year, an offer was made to buyout the Fast Followerz conglomerate of sites. The founder reluctantly declined that offer, instead going on to grow the business by nearly 900% in the two months following. Revenues for the past three months alone put the company on track to a million dollar brand, and there’s no plan on slowing down.
Founder, Brian Evans, explains how he’s managed the growth as a student at Virginia Tech. “From the beginning, [the company] was built to be scalable. We have three employees in the U.S., and that includes myself… [The rest] are in India so that we can provide 24/7 customer service.” While some term this ‘outsourcing’, Brian says it’s “enhancing customer service” and explains that with alternate time zones, “we have round the clock customer service yet employees [are] only working during the daytime.”
Even with just three US-based employees, the company plans to relocate to New York City in the coming weeks. To make it even sweeter, a venture capitalist has promised to fund any future projects, as well as maintaining a “modern working environment” for the startup. When asked about a possible change in direction, the founder closed with, “The smartest entrepreneurs know when to get in, and when to get out. This is true for any type of business and trust me – I’ve always known exactly when to change directions.”
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SOURCE Fast Followerz