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Mobile Telephone Retailers in the UK Industry Market Research Report Now Updated by IBISWorld

September 22, 2012

Mobile phones have become the latest must-have item of the modern world over the five years through 2012-13. Although solid growth in mobile connections and continuing advances in product design and technology has fuelled consumer demand, these conditions have not translated into the retail market. Instead of experiencing record sales, operators in the Mobile Telephone Retailers industry have faced a difficult trading environment and revenue is expected to decline at an annualised 6.1% over the five years through 2012-13. Despite stronger consumer demand, revenue growth has been affected by mounting competition between operators, which has led to declines in the average price of phones and falling product margins. Revenue has also been influenced by trends in real personal disposable income and consumer sentiment. Mobile telephone retailers are forecast to experience marginal annualised revenue growth over the five years through 2017-18. Following declines in 2013-14 and 2014-15, revenue will trend upwards through to 2017-18. Demand will be driven by the continuing popularity of smartphones. Sales will also be driven by changes in the way consumers use their mobile phones; consumers will increasingly demand mobiles to undertake e-mailing, rich messaging and social networking. Given the success of online shopping, future growth for the industry will include the application of mobiles to shopping. For these reasons, industry research firm IBISWorld has updated its report on the Mobile Telephone Retailers industry.

London, United Kingdom (PRWEB) September 23, 2012

Mobile phones have become the latest must-have item of the modern world over the five years through 2012-13. Although solid growth in mobile connections and continuing advances in product design and technology has fuelled consumer demand, these conditions have not translated into the retail market. Instead of experiencing record sales, operators in the Mobile Telephone Retailers industry have faced a difficult trading environment and revenue is expected to decline at an annualised 6.1% over the five years through 2012-13. According to IBISWorld industry analyst Claudia Burgio-Ficca, “despite stronger consumer demand, revenue growth has been affected by mounting competition between operators, which has led to declines in the average price of phones and falling product margins”. Revenue has also been influenced by trends in real personal disposable income and consumer sentiment.

Mobile telephone retailers are forecast to experience marginal annualised revenue growth over the five years through 2017-18. Following declines in 2013-14 and 2014-15, revenue will trend upwards through to 2017-18. Burgio-Ficca adds, “demand will be driven by the continuing popularity of smartphones, which are being billed as the mobile device that all consumers will need and want”. Sales will also be driven by changes in the way consumers use their mobile phones; consumers will increasingly demand mobiles to undertake e-mailing, rich messaging and social networking. Given the success of online shopping, future growth for the industry will include the application of mobiles to shopping, such that consumers will be able to purchase goods using their mobile phones. Demand for mobile commerce (m-commerce) will also be driven by an increase in the number of retailers offering it.

The Mobile Telephone Retailers industry has a medium level of market share concentration. Industry retailers have faced a tough trading environment over the past five years. Increasing and intense competition from internal and external players has eroded the market shares held by the industry’s top players, which will reach a combined share of 47% in 2012-13. Internally, operators faced competition from other industry players that offered similar pricing strategies, promotional bundles and contract terms. Externally, the industry came under mounting pressure from mobile network operators that sought to attain a larger share of the mobile telephone retail market. Concentration was also influenced by merger and acquisition activity in the industry, larger more profitable players effectively purchased smaller operators. Major companies include Carphone Warehouse Group and Phones 4U.

For more information on the Mobile Telephone Retailers industry, including latest industry trends, statistics, analysis and market share information, purchase the full report from IBISWorld, the nation´s largest publisher of industry research.

IBISWorld industry Report Key Topics

Retailers in this industry specialise in the sale of mobile telephones, including the sale and installation of mobile telephones in motor vehicles. Goods are purchased from wholesalers and then sold via retail outlets, direct marketing or via online sites to consumers for personal and business use.

Industry Performance

Executive Summary

Key External Drivers

Current Performance

Industry Outlook

Industry Life Cycle

Products & Markets

Supply Chain

Products & Services

Major Markets

Globalisation & Trade

Business Locations

Competitive Landscape

Market Share Concentration

Key Success Factors

Cost Structure Benchmarks

Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data

Annual Change

Key Ratios

About IBISWorld

Recognised as the nation´s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on many UK industries. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in London, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.co.uk or call (020) 3008 6568.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/9/prweb9924361.htm


Source: prweb



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