Ektron Is Named Content Management System Provider for Apartments.com
NASHUA, N.H., Sept. 25, 2012 /PRNewswire/ — Ektron, delivering innovative software that is changing the way people experience the web, today announced Apartments.com, a national online rental resource, has chosen Ektron’s Web Content Management solution to help streamline content implementation for the website. Ektron will help enable the Apartments.com marketing and IT teams to implement, manage and measure its online strategy more effectively.
“Several things attracted us to Ektron,” noted Patricia Anderson, chief technology officer at Apartments.com. “The fact that it was a native. NET solution was a key factor. But equally important, and unique to Ektron, is the flexibility of their content management system. Ektron gives us the ability to choose how we want to leverage the toolset to best meet our needs.”
In addition to the Ektron Web Content Management Solution, Apartments.com selected Ektron’s Marketing Optimization and Digital Experience Hub products. Ektron Marketing Optimization allows organizations like Apartments.com to personalize messaging to its online audience, optimize conversions, and enhance search rankings. The Ektron Digital Experience Hub is marketing middleware that connects Ektron to other technology platforms such as Salesforce.com, and helps to maximize the value of an organization’s marketing and sales campaigns.
“We expect the Ektron Digital Experience Hub to help us get the maximum value out of Salesforce.com,” said Susan Bryant, vice president of marketing at Apartments.com. “With this technology, our goal is to convert more leads into opportunities and better measure the effectiveness of our online efforts.”
Learn more about Ektron Web Content Management and Digital Experience Management solutions at ektron.com.
Apartments.com (http://www.apartments.com) is a leading national apartment Internet listing subscription service with more than 50,000 unique addresses representing millions of rental units from managed properties, newspaper classifieds and for-rent-by-owner properties. By incorporating the most relevant products to reach renters including personalized searches and highly visual ads featuring live chat, real-time rent, online video walk-through demonstrations, professional photography, a mobile website and iPhone and Android app, Apartments.com creates easy access to its listings. Providing unmatched exposure to its advertisers through an intuitive name, strategic search engine placements, featured partnerships including more than 120 newspaper websites and innovative emerging media, Apartments.com reaches millions of renters nationwide, driving both qualified traffic and highly-engaged renters to leasing offices nationwide. Apartments.com is a division of Chicago-based Classified Ventures, LLC. The Apartments.com network of apartment rental websites includes Apartment Home Living (http://www.apartmenthomeliving.com), a leading social media apartment website distinguished by a “live for fun” community experience, proprietary lifestyle matching and local living guides to help renters find their perfect place to live.
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Dell, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: www.ektron.com.