VASCO expands its MYDIGIPASS.COM platform
OAKBROOK TERRACE, Ill., and ZURICH, Sept. 27, 2012 /PRNewswire/ — VASCO Data Security International, Inc. (Nasdaq: VDSI) (www.vasco.com), a leading software security company specializing in strong authentication products and services, strengthens its MYDIGIPASS.COM platform by adding a launch pad and a marketplace. By adding these two features, MYDIGIPASS.COM becomes even more attractive to ASPs allowing them to increase their revenue, improve their security and add extra value to their website. To access the personal launch pad, a user only has to activate his/her profile on the MYDIGIPASS.COM portal (www.mydigipass.com).
The launch pad is a central place where users can quickly access all their personal applications and internet websites. On the market place users can look for MYDIGIPASS.COM secured applications and bookmarks to the most popular websites, and add them to their personalized launch pad.
In April 2012, VASCO launched its MYDIGIPASS.COM platform. It is a hosted consumer authentication platform, providing convenient and secure login services to various web applications. ASPs can add strong two-factor authentication in a straightforward and cost-efficient manner while at the same time providing their end-users with secure access to secluded content and online accounts in a most convenient way. Adding extra features to the platform supports VASCO’s goal to make MYDIGIPASS.COM omnipresent.
ASPs can offer their end-users a secure online platform with a very user-friendly interface that is also fit for mobile devices. The launch pad will give the end-user a clear overview of his/her applications secured by MYDIGIPASS.COM. All he will have to do, is go to VASCO’s market place, look for his favorite online applications and add them to his own personal launch pad. In a later phase bookmarks will also be added.
One of the great advantages for ASPs is that they no longer have to worry about password management. MYDIGIPASS.COM offers strong two-factor authentication with one-time passwords (OTPs), which means end-users no longer have to remember static passwords. This helps to decrease help desk costs since ASPs will not have to help end-users who forgot or lost their passwords. Furthermore, it eliminates the necessity of a secure infrastructure to keep the static passwords safe. VASCO takes care of all the online security issues while ASPs can focus on their core business.
A second advantage is that the conversion rate will improve. A lot of websites experience that consumers do not like to re-enter all their credentials when they want to create a new online account. This often results in a consumer not creating a new account just to avoid this. Once a consumer is part of the MYDIGIPASS community, their credentials are securely saved in the cloud. When he then wants to create a new online account from a website that supports MYDIGIPASS.COM, all the end-user has to do is to choose which personal credentials he wishes to share when creating the new account, instead of re-entering all the information again.
Additionally, adding MYDIGIPASS.COM will increase customer loyalty. By being part of the MYDIGIPASS.COM community, the launch pad gives the end-user a very clear overview of his current online accounts. By creating this overview, the consumer will use the displayed accounts more frequently than other websites available on the Internet. MYDIGIPASS.COM is also a security label which offers highly secure access to online accounts and will help build consumers’ trust in websites.
“We are pleased to see that our MYDIGIPASS.COM community is growing and that we are improving our service on a daily basis,” says T. Kendall Hunt, VASCO’s Chairman and CEO. “By adding new functionalities like the launch pad and a VASCO market place, we make MYDIGIPASS.COM even more attractive to ASPs.”
VASCO is a leading supplier of strong authentication and e-signature solutions and services specializing in Internet Security applications and transactions. VASCO has positioned itself as a global software company for Internet Security serving a customer base of approximately 10,000 companies in more than 100 countries, including over 1,700 international financial institutions. VASCO’s prime markets are the financial sector, enterprise security, e-commerce and e-government.
Forward Looking Statements:
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. These forward-looking statements (1) are identified by use of terms and phrases such as “expect”, “believe”, “will”, “anticipate”, “emerging”, “intend”, “plan”, “could”, “may”, “estimate”, “should”, “objective” and “goal”, “possible”, “potential”, and similar words and expressions, but such words and phrases are not the exclusive means of identifying them, and (2) are subject to risks and uncertainties and represent our present expectations or beliefs concerning future events. VASCO cautions that the forward-looking statements are qualified by important factors that could cause actual results to differ materially from those in the forward-looking statements. These risks, uncertainties and other factors have been described in greater detail in the Annual Report on Form 10-K for the fiscal year ended December 31, 2011 filed with the Securities and Exchange Commission and include, but are not limited to, (a) risks of general market conditions, including currency fluctuations and the uncertainties in world economic and financial markets, (b) risks inherent to the computer and network security industry, including rapidly changing technology, evolving industry standards, increasing numbers of patent infringement claims, changes in customer requirements, price competitive bidding, and changing government regulations, and (c) risks specific to VASCO, including, demand for our products and services, competition from more established firms and others, pressures on price levels and our historical dependence on relatively few products, certain suppliers and certain key customers. Reference is made to VASCO’s public filings with the U.S. Securities and Exchange Commission for further information regarding VASCO and its operations.
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SOURCE VASCO Data Security International, Inc.