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Turkcell Continues to Empower Women and Benefit Turkey with “Women Power to the Economy” Campaign

September 27, 2012

ISTANBUL, Turkey, September 27, 2012 /PRNewswire/ –

Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in
Turkey, together with the Turkish Foundation for Waste Reduction (“TISVA”) and the Turkey
Grameen Microfinance Program, has initiated the “Women Power to the Economy” mobile for
development campaign; a global first, for low-income women who are keen to engage in
economic production in Turkey.

(Photo:
http://photos.prnewswire.com/prnh/20120927/564717 )

(Logo:
http://photos.prnewswire.com/prnh/20120614/537932-b )

“Women Power to the Economy” is the first of its kind globally where an operator
collaborates with a microfinance institution to launch a “social lending/crowdfunding”
model, enabling people who want to support low-income women by lending money via online
and mobile payments. The social lending/crowdfunding, strengthened by Turkcell’s
technology, also enables women to participate in the economy through this mobile for
development campaign. The campaign features:

        - More Funding Through Social Lending enables donating or lending from
          handsets (m.ekonomiyekadingucu.com), online (http://www.ekonomiyekadingucu.com) as
          well as other payment options, including mobile payment and credit cards.
        - Mobile Marketplace Platform enables women to market their products to a larger
          audience via Turkcell's mobile announcement infrastructure throughout Turkey.
        - Handset Training for Beginners enables low-income women without handsets to
          have mobile phones in a feasible way along with beginners training for improved
          communication with the Foundation and business partners.
        - Mobile Personal Development Program gives mobile training on sales-marketing,
          communications, and financial literacy via Turkcell's mobile education infrastructure,
          enabling women to grow their businesses.
        - The mobilization of microcredit cash flow reduces physical cash transactions
          during the granting and collection of microcredit with the help of mobile
          technologies, which is a first in Turkey. Within this model, through mobile technology
          solutions that Turkcell has developed: i) entrepreneurs will have secure access to
          financial services through their handsets, while developing "money management"
          awareness through the use of mobile phones. ii) Operational efficiency will increase
          with the transition to electronic money. "Women Power to the Economy" initially aims
          to reach out to 55,000 women, and to 100,000 within 4 years. Turkcell is making an
          initial donation of TRY400,000 to boost the economic participation of women in the
          city of Van, by opening a branch together with TISVA to take actions for economically
          disadvantaged women.

Turkcell CEO Sureyya Ciliv has said that, “The rate of women joining Turkey’s
workforce is just 28%. This hints at a hidden potential, which has neither been included
in the economy, nor given any opportunity of inclusion. As Turkcell, our biggest target is
to support Turkey’s development through innovative solutions, and we have built one of the
world’s best mobile communication infrastructures to facilitate this. The starting point
of all our social responsibility projects has been the desire to make a difference for our
people through equal opportunity. With our “Women Power to the Economy” Project, we are
uniting our communication and technology power and innovative solutions with Turkish
women. Let us all invest in Turkey’s future together.”

The president of TISVA, Professor Aziz Akgul, commented that “1 out of 5 women in
Turkey (app. 7 million women) is low-incomed. This model that has been strengthened by
Turkcell’s technology will transform into social solidarity, whereby our women will feel
the support of millions of people and embrace their future with new hope.”

ABOUT TURKCELL

Turkcell is the leading communications and technology company in Turkey, with 34.7
million subscribers and a market share of a 53% based on June 30, 2012 results. Turkcell
is a leading regional player, with market leadership in five of the nine countries in
which it operates with its approximately 65.8 million subscribers as of June 30, 2012. It
has become one of the first among the global operators to have implemented HSPA+. It has
achieved up to 43.2 Mbps speed using the Dual Carrier technology, and is continuously
working to provide the latest technology to its customers, e.g. 84 Mbps in the near
future. Turkcell has been listed on the NYSE and the ISE since July 2000, and is the only
NYSE-listed company in Turkey. http://www.turkcell.com.tr

        For further information please contact
        Nihat Narin
        Division Head of Investor and International
        Media Relations
        Tel: +90-212-313-1244
        Email: nihat.narin@turkcell.com.tr

        Banu Uzgur
        International Media Relations Manager
        Tel: +90-212-313-1506
        Email: banu.uzgur@turkcell.com.tr
        investor.relations@turkcell.com.tr

http://twitter.com/TurkcellNews

    Photo: 

http://photos.prnewswire.com/prnh/20120927/564717

http://photos.prnewswire.com/prnh/20120614/537932-b

SOURCE Turkcell


Source: PR Newswire