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LeapPad2(TM) And LeapsterGS Honored On The Time to Play “Most Wanted” Holiday List

September 28, 2012

EMERYVILLE, Calif., Sept. 28, 2012 /PRNewswire/ — LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced LeapPad2 and LeapsterGS were honored by the Time to Play team as “Most Wanted” holiday toys. The esteemed “Most Wanted” list predicts the most in-demand toys for the 2012 holiday season. Toys are selected based on their value, longevity and entertainment features. The Time to Play team of experts and toy industry veterans recognized LeapPad2 and LeapsterGS as top toys this year among hundreds of submissions.

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“We are thrilled to recognize two of LeapFrog’s top quality products in this year’s prestigious ‘Most Wanted’ list,” said Jim Silver, editor in chief at TimetoPlayMag.com. “LeapPad2 and LeapsterGS exceeded our expectations; they are terrific tools to get kids engaged in learning. Like LeapFrog, we believe kids learn best when they are having fun and LeapPad2 and LeapsterGS are amazing additions to LeapFrog’s product lineup.”

“It is extremely rewarding for us to see our two revolutionary new platforms LeapPad2 and LeapsterGS recognized by the highly respected Time to Play industry experts,” said John Barbour, chief executive officer at LeapFrog. “LeapPad2 brings impressive new features while LeapsterGS is a groundbreaking improvement of Leapster Explorer. Both platforms share a vast library of fun and engaging content, carefully reviewed and approved by our highly experienced team of educational experts. It is delighting to learn our products have now been honored on the ‘Most Wanted’ list for four consecutive years.”

LeapPad2 offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor and double the on-board memory (4GB), all wrapped in a high-tech styled kid-tough tablet design. LeapPad2 also has improved battery life and is compatible with a Recharger Pack available separately.

LeapsterGS, the newest addition to the award-winning Leapster® family, is a revolutionary new video gaming handheld that offers fast-action gameplay packed with rich learning in a sleek and kid-tough design. LeapsterGS keeps kids engaged in learning by putting them in charge of the action with updated features including motion-based play, a built-in camera and video recorder and kid-friendly controls.

LeapPad2 and LeapsterGS share an extensive library of hundreds of games, eBooks, videos, music and more that are carefully designed and approved by LeapFrog’s highly experienced team of educational experts. These include a combination of LeapFrog’s top quality educational entertainment and engaging content from the biggest names in children’s entertainment. LeapFrog’s own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more than 2,500 skills across 100 skill categories.

Availability

LeapPad2 is sold at MSRP $99.99 and is recommended for children 3 to 9 years. LeapsterGS is sold at MSRP $69.99 and is recommended for children 4 to 9 years. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad2 and LeapsterGS are now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland, and in other select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad2 and LeapsterGS platforms. For more information on LeapPad2 and LeapsterGS, visit www.leapfrog.com/leappad2 or www.leapfrog.com/leapstergs.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog’s award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalized feedback on a child’s learning progress and offers recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for school and life success. LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.

About TimetoPlayMag.com

TimetoPlayMag.com, the number one source for all things play, provides independent reviews of children’s toys, games, apps, video games, books, movies, and more.

Over the past fifteen years, Silver, Byrne and their seasoned editorial team have accurately predicted each season’s hottest, best-selling toys and correctly identified the industry’s most prevalent product and financial trends. Visit Time to Play on Facebook and Twitter.

    MEDIA CONTACTS
    Monica Ma                                      Kathryn Green
    LeapFrog PR                                    LeapFrog PR
    510-596-3437                                   510-596-3405
    mma@leapfrog.com                               kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.


Source: PR Newswire