Polaroid Celebrates 75 Years of Bringing Instant, Digital and Creative Magic to Consumers, Fans and Artists
MINNEAPOLIS, Oct. 2, 2012 /PRNewswire/ — Today Polaroid is connecting to a new group of consumers and fans in the same way that Polaroid did when it was first introduced to photography enthusiasts and professionals by Edwin Land 75 years ago. This year marks the Polaroid brand’s 75(th) anniversary of sharing the magic of instant. The brand now offers fans a breadth of instant digital and consumer electronic products – including digital cameras, camcorders, tablets and accessories – to give people everything they need to create, capture, print, store, share and enjoy their moments – simply and easily.
Edwin Land and Polaroid are best known for the Polaroid Land Camera, the world’s first instant camera, but it was the earlier invention of the first synthetic polarizer that is still the basis for all polarized eyewear, photo lenses and screens manufactured today. It’s with this diverse history, knowledge and understanding of consumer products that Polaroid is able to treat moments caught on analog, instant digital and mobile devices to the quintessential Polaroid experience.
“For the last 75 years the Polaroid brand has sought new ways to inspire and help people see and experience the world through creating emerging technologies and trends,” said Polaroid President Scott W. Hardy. “Looking towards the future, Polaroid will continue to evolve with the digital world with our line of instant photography, camera and consumer electronic products.”
To celebrate, Polaroid is inviting fans to create, collaborate, laugh and share. From Oct. 2 through Oct. 19, it will be highlighting a different product in the Polaroid family each week and giving fans the chance to win exclusive discounts on Polaroid cameras, camcorders and tablets. For additional information on how to participate in the Polaroid brand’s 75(th) anniversary celebration and enter for a chance to win, visit www.facebook.com/Polaroid.
The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.
In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit www.polaroid.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.
Taylor Raasch, Weber Shandwick for Polaroid