Juvenile Brands on Shopatron See Sales Accelerate into the Holiday Season
SAN LUIS OBISPO, Calif., Oct. 2, 2012 /PRNewswire/ — As the 2012 holiday season approaches, juvenile brands using Shopatron’s eCommerce solution are already ramping up their online sales. Shopatron’s juvenile brand partners have generated a sharp 22% spike in year-over-year same-store sales in July and August of this year.
Overall, the market for baby care products is expected to hit $47.7 billion in 2012, and reach $66.8 billion by 2017, according to Transparency Market Research. Industry analysts also expect that sales will move increasingly into the online space, which is why juvenile brands, such as Mutsy and Valco Baby, have chosen Shopatron’s retail-integrated eCommerce solution.
Shopatron brands fuel above-average growth by marrying their online shops with local brick-and-mortar retailers. Orders that are placed by shoppers online are passed to local shops that deliver the products to the customer. This solution improves brand-dealer relationships and encourages higher stocking of a brand’s products in local shops.
Additionally, Shopatron’s in-store pickup delivery options allow consumers to pick up their items in a local shop. Customers love this option because it avoids shipping fees and is more convenient for bulky items, such as strollers. Retailers love the solution because it brings customers into stores, where 30% of them purchase additional products. And juvenile brands love in-store pickup because it increases online sales and delights their shoppers.
“Parents love to buy baby products online,” said Mark Grondin, Senior Vice President of Marketing. “And everything we’ve seen shows that not only is the juvenile industry growing, but it’s increasing its eCommerce sophistication. Shopatron is happy to help great brands step up online for their fans.”
Shopatron partners with 35 juvenile, maternity, and baby product brands, which work with more than 650 dealers to deliver online orders to consumers. Shopatron partners include well-established industry brands such as Bumbleride, UPPAbaby, and Sunshine Kids.
To learn more about Shopatron, visit ecommerce.shopatron.com.
Shopatron is the world’s only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron’s eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with more than 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Intermix, and Sport Chalet. The company has offices in San Luis Obispo, California and Swindon, United Kingdom.