Spanish Football Clubs Sevilla FC, Athletic Bilbao, and Osasuna Begin Using Transfluent to Communicate with Fans on Social Media in English, Japanese, Chinense and Arabic
Transfluent today announced a partnership with top Spanish football clubs, bringing all the clubs´ social media and web presence to fans worldwide.
New York, NY (PRWEB) October 02, 2012
Spanish football is popular everywhere in the world, but until today the clubs have communicated on Facebook and the web in Spanish only. This has excluded a lot of fans who have not been able to follow what their idols are doing and saying.
Ethor Gorrono, Marketing Manager of Athletic Bilbao, comments, “Transfluent will give us the opportunity to explore new potential sponsors in more countries.”
With the help of Transfluent´s social media localization service, the clubs will now be posting in Spanish, but all outgoing messages will be visible to fans in their native languages. Fans can write comments and ask questions, and the club can read and reply, again using Spanish–though the fans will see any replies in their own language.
“Our fans are important to us. We know we have loyal fans all over Europe, Asia, and the Middle East. Talking to them wherever they are in the world is an incredible opportunity,” says Fran Romera, Marketing Manager of Sevilla FC.
“Being able to communicate with fans globally is sure to increase the brand value of the clubs and raise their following on social media,” commented Jani Penttinen, CEO and founder of Transfluent.
Transfluent is the world´s most advanced professional language translation solution. Transfluent provides near-realtime translations for Facebook pages, Twitter feeds, websites and mobile apps on iOS and Android. Transfluent is powered by a network of over 15,000 professional translators, providing translations in 60 languages around the clock, every day of the year. The average turnaround time for translations of Twitter posts is just 5 minutes.
Transfluent is headquartered in Helsinki, Finland and has offices in New York and Singapore.
About La Liga
La Liga is the top division of the Spanish professional football league–the best league in the world according to the yearly ranking of the IFFHS. It is also the strongest league in Europe over the past five years, according to UEFA’s league coefficient. La Liga is one of the most popular professional sports leagues in the world, with an average attendance of 28,286 for league matches in the 2009—10 season.
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