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Destiny Media Announces Japanese Watermarking Patent

October 3, 2012

Disruptive Proprietary Solution Can Instantly Identify the Source of
Pirated Audio and Video

VANCOUVER, Oct. 4, 2012 /PRNewswire/ – Destiny Media Technologies (TSXV: DSY) (OTCQX: DSNY), the global
standard for the secure distribution of pre-release music and music
videos to radio and the creator of a new cross platform video streaming
format, is pleased to announce that its disruptive watermarking
technology will be patented in Japan.  Approval was received and the
patent is expected imminently.

Two patents have been granted for this technology in the US and a third
US patent is pending.  Parallel patents are in the application stage in
markets around the world, including Canada, Europe and Asia.

This novel technique embeds an inaudible digital trace or watermark into
the content and this trace survives duplication, filtering, down
sampling and conversion into other formats, including non digital ones
such as an over the air broadcast. Unlike competing watermarking
solutions, it is faster to embed or detect and it is extremely robust
without affecting audio quality.  The company is not aware of anything
similar and believes this technology has strong commercial value and
that this technology could be widely licensed directly outside of other
Destiny products.

This will be the company’s fourth granted patent. Besides the three
watermarking patents, Destiny also has a patented locking technology, Digital Media Distribution Method and System (7466823) that is compatible with peer to peer networks, but still
locks content to only play on authorized computing devices. These
patented solutions give the content owner the choice of locking
content, so it can’t be copied or allowing copies, but protecting those
copies with a watermark to identify unauthorized duplication.

Destiny has a toolbox of proprietary technologies that better enable
digital distribution and the company is pursuing a strategy of trade
secrets, trademarks, copyrights and patents where appropriate.  Besides
the set of music distribution patents, seven patents are pending for a
new technology that enables a single video format to play on all modern
PC’s, laptops, internet enabled TV’s, smart phones, tablets and e-book
readers without a player plug in.  The corresponding technology is
anticipated to be commercially available, early in the new year.  An
advanced pre-release demo is anticipated later this month.

About Destiny Media Technologies, Inc.

Universal, EMI, Warner, Sony and one thousand other labels use Destiny’s
secure distribution service to deliver most of their pre-release music
to radio, online retail, DJ’s, sports stadiums, journalists and VIP.
Destiny’s instant play streaming includes internet radio, internet TV,
online surveys and new cloud and mobile offerings. Patents include
watermarking, peer to peer locking and pending cross platform
playerless streaming video.

SOURCE Destiny Media Technologies, Inc.


Source: PR Newswire