Network Effect of Event Fundraising Revealed
LONDON, October 4, 2012 /PRNewswire/ –
JustGiving [http://www.justgiving.com ] and ACTIVE Network share event fundraising
insights at Making Every Step Count conference
Online fundraisers taking part in organised events use social media to reach close to
600 people and inspire others to take on challenges for charity, according to new data
from JustGiving [http://www.justgiving.com ]
Speaking at Making every step count: How to maximize participation and fundraising at
your event, Howard Bell, Director of Partnerships at JustGiving [http://www.justgiving.com
], revealed new data showing that each individual fundraising campaign is seen by an
average of 562 people on Facebook.
What’s more, the event fundraising ‘network effect’ means fundraisers encourage others
to follow their lead. One in four fundraisers will choose either to take part in the same
event for charity the next year or will inspire a friend or family member to take part
The Making every step count conference, which took place today at the Commonwealth
Club in central London, brought together speakers from JustGiving
[http://www.justgiving.com ] & ACTIVE Network to showcase their integrated event
registration and fundraising tool for UK charities and event partners, aimed at helping
event managers sell out their events and maximise fundraising, with zero up-front costs.
The data, taken from the analysis of JustGiving [http://www.justgiving.com ]
fundraising pages and their sponsors at major fundraising events, shows the importance of
fundraising to event organisers, suggesting that exposure from fundraisers actually helps
fill places for future events, while helping charities to acquire new advocates. In a
recent JustGiving [http://www.justgiving.com ] survey, 99% of fundraisers said that they
would recommend the event that they participated in to a friend or family member.
Howard Bell, Director of Partnerships at JustGiving [http://www.justgiving.com ]
commented, “We’ve been exploring the fundraising network effect – the idea that by
participating in an event, fundraisers actually encourage their friends and families to do
likewise. This data shows that not only do event fundraisers have a large online social
reach, they act as inspiration for others, bringing in new advocates for their charity and
new participants for their chosen event. By encouraging fundraising, event organisers give
themselves a powerful word of mouth marketing tool.”
Sejal Pietrzak, SVP of International at ACTIVE Network, commented, “We’ve found that
friends and family are huge motivators in not only participating in an event, but also
fundraising, and that social media’s ability to foster participation is a critical
component. Our partnership with JustGiving [http://www.justgiving.com ] has created a
streamlined process for charities to bring together event registration and fundraising, as
well as leverage online communities to increase activity overall within their community.”
To find out more about event registration and fundraising, go to just.ly/ACTIVEnetwork
The full series of insights from the event are available on request.
JustGiving (http://www.justgiving.com) is the UK’s largest online fundraising
platform and has helped 13 million people raise over GBP1 billion for more than 12,000
charities since 2001. In 2009, JustGiving’s CEO Zarine Kharas was awarded the RSA’s Albert
Medal for “democratising fundraising and technology for charities” and JustGiving was
awarded the “best use of technology award” at the 2009 Sunday Times Tech Track 100 Awards.
About ACTIVE Network
ACTIVE Network (NYSE: ACTV) [http://www.activenetwork.com ] is on a mission to make
the world a more active place. With deep expertise in Activity and Participant
Management(TM), our ACTIVE Works(R) cloud technology helps organizations transform and
grow their businesses. We do this through technology solutions
[http://www.activenetwork.com/software/solutions.htm ] that power the world’s activities
and through online destinations such as ACTIVE.com [http://www.active.com ](R) that
connect people with the things they love to do. Serving over 50,000 global business
customers and driving over 80 million transactions annually, we help organizations get
participants, manage their events and build communities. ACTIVE Network is headquartered
in San Diego, California and has over 30 offices worldwide. Learn more at
ACTIVENetwork.com [http://activenetwork.com ] or ACTIVE.com [http://www.active.com ] and
engage with us on Twitter @ACTIVEnetwork [http://twitter.com/#!/ActiveNetwork ], @ACTIVE
[http://twitter.com/#!/Active ] and on Facebook [http://www.facebook.com/Activecom ].
About Forward-Looking Statements
The Active Network, Inc. cautions you that the statements included in this press
release that are not a description of historical facts are forward-looking statements
within the meaning of the federal securities laws. Any such statements are subject to
substantial risks and uncertainties, and actual results may differ materially from those
expressed in these forward-looking statements. More detailed information about The Active
Network, Inc. and the risks and uncertainties that may affect the realization of these
forward-looking statements is set forth in its filings with the Securities and Exchange
Commission (SEC). These filings may be read free of charge on the SEC’s website at
http://www.sec.gov [http://www.sec.gov/#_blank ]. You are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date hereof. All
forward-looking statements are qualified in their entirety by this cautionary statement
and The Active Network, Inc. undertakes no obligation to revise or update this press
release to reflect events or circumstances after the date hereof.
(c) 2012 The Active Network, Inc. All rights reserved. ACTIVE.com and ACTIVE Works are
registered trademarks of The Active Network, Inc. ACTIVE Network, Activity and Participant
Management, are trademarks of The Active Network, Inc. All other trademarks are the
property of their respective owners.
 JustGiving analysed internal data for over 300,000 fundraising pages, with
additional data from Google Analytics and Facebook Insights. In total, each individual
fundraising campaign has an average of 562 impressions on Facebook, through fundraisers
and sponsors sharing information about the event.
 Based on a study of four major fundraising events during 2010 and 2011, JustGiving
analysed the fundraising activity of fundraisers and their sponsors in subsequent years.
In total, 12% of fundraisers raise money for the same event in a subsequent year, while a
further 11% of all sponsors of those fundraisers go on to fundraise for the same event in
a subsequent year.
 JustGiving survey to over 400 active fundraisers (Sept 2012), “Would you recommend
the event your participated in to a friend or family member?”