October 7, 2012
Cartoon Network Hoping To Expand Digital IP, Find The Next ‘Angry Birds’
redOrbit Staff & Wire Reports — Your Universe Online
Cartoon Network is looking to expand their app and game portfolio and they are considering launching their own digital brands independent of their television programs in the near future, according to comments made by one company executive on Saturday.Speaking during the MIPJunior event in Cannes, Stuart Snyder, president and chief operating officer of Cartoon Network's parent company Turner Animation suggested the company was strongly considering pitches unrelated to the channel's existing intellectual property.
"I don't think everything has to be created as a show. Things can be developed as shorts, they can start as games, they can start as apps“¦ That is the nature, more and more, of where the business needs to think of itself," Snyder said, according to Guardian reporter Stuart Dredge.
"Think about the characters. What's the best way to launch these characters? Maybe it's a game, maybe it's a short. That's what the freedom of today provides," he added.
He did not dive into details, Dredge said, but noted that the company currently has "more and more things“¦ in development" that fit those criteria. Snyder also said Cartoon Network had, in Dredge's words, a "desire to embrace new technology and distribution platforms," and pointed towards the company's decision to begin broadcasting a series based on the popular "Annoying Orange" online videos over the summer.
According to the Hollywood Reporter's Elizabeth Guider, Snyder also specified the network, which is currently celebrating its 20th anniversary on the air, was looking for "projects and pitches that make us a little uncomfortable“¦ If one does, we think we´ve got something."
Snyder also discussed the importance of taking advantage of kids' increasing love of technology.
“The great thing about technology today is that it´s lowering the barriers to displaying creative talent and kids are now absorbing more content than ever before," he told C21 Media. "But it´s important to understand how they use that technology and to be there with them when they´re doing it."
"Through our TV Everywhere efforts, we know it's critical to get our content to kids as often and on as many different platforms as possible“¦ whether it's games, shorts or full episodes," Snyder added, according to the Guardian. "The minute we think we know what's next, we won't know what's next. They'll tell us what's next."