Google TV Gets Updates
October 9, 2012

Google TV Adds Google Play Music And Video Offerings

redOrbit Staff & Wire Reports - Your Universe Online

Google unveiled a major update on Monday that lets Google TV users buy or rent movies, TV shows and music through Google Play directly from their GTV devices.

“Starting today more of the Google Play experience will come to your Google TV,” wrote Ambarish Kenghe, Google TV Product Manager, in a posting on Google´s TV blog.

“You´ll be able to buy or rent content directly through the Google Play Store on Google TV, and purchases you´ve made on other devices will also be automatically available on Google TV.”

The update will be rolled out over the next few weeks, Google said.

The TV & Movies app, which makes recommendations for content available on live TV and apps such as Netflix and Amazon, will also be updated to include videos from Google Play.

For developers, the update also enables many other Google Play features, such as auto-updates, subscription billing and smart app updates.

Google TV has seen only limited success since the first devices launched in October 2010, and faces fierce competition from rivals such as Roku and Netgear, whose streaming video boxes are less expensive.

While the latest update adds some much-needed features to Google TV, the capabilities are something its competitors have offered for some time. Amazon Instant Prime, for instance, is available on a variety of devices, and lets users view past video purchases and either purchase or rent new ones. Apple Inc.´s iTunes store also offers these features.

Nevertheless, major hardware manufacturers are invested in the Google TV platform. Vizio launched its first Google TV set top box earlier this summer, which offers live TV, streaming content and cloud gaming from OnLive. Sony also announced plans for a Google TV set-top box around the same time.