Leading US Auto Parts Supplier, Long Motor Corp, Revs up its Catalog Business with Magic xpa Application Platform

OR YEHUDA, Israel, October 10, 2012 /PRNewswire/ –

Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC [http://www.nasdaq.com/symbol/mgic ]), a global provider of software
platforms [http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that Long Motor Corporation [http://www.longmotor.com ], a leader in the automotive
parts industry, has selected Magic xpa Application Platform to build applications for its
next-generation automotive parts catalog business.

Following many years as a satisfied Magic customer, Long Motor will upgrade to Magic
xpa technology to modernize its detailed schematic catalogue business, enabling customers
to see parts and instructions needed for their automotive restoration projects.

Russ Keller, VP of Operations at Long Motor, said, “Our computerized catalogs and
drawings provide us with a unique competitive advantage in our industry. Magic xpa
Application Platform is strategic to our commitment to provide exceptional service,
high-quality products, and added value for our customers.”

“We are pleased to expand our collaboration with Long Motor Corporation,” said Regev
Yativ, President and CEO of Magic Software Enterprises Americas. “Magic’s versatile
application platform
[http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=pr ] makes the
development process fast, smooth, and cost-efficient. Moreover, Magic’s future-proof
technology [http://www.magicsoftware.com/technology?utm_source=pr ] enables Long Motor to
continue to leverage its existing knowledge and assets amassed over many years.”

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the
globe with smarter technology that provides a multichannel user experience of enterprise
logic and data.

For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].

About Long Motor Corporation

As a leader in the automotive parts industry, Long Motor Corporation is the parent
company for LMC Truck, Victoria British Ltd., Black Dragon Automotive, LMC Van and LMC
Auto Carpet.

Long Motor Corporation has continued to grow over the years by offering exceptional
customer service, a large inventory of high-quality parts, and detailed catalogs that
allow customers to see what parts are needed for their project. Long Motor Corporation
currently publishes 29 catalogs and carries over 40,000 parts in stock.

For more information, visit http://www.longmotor.com.

Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic’s most recent annual
report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

        Press Contact:
        Tania Amar | VP Global Marketing
        Magic Software Enterprises
        tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd