Twitter's Own Video Hosting Service
October 11, 2012

Is Twitter Contemplating Its Own Video Hosting Service

Michael Harper for — Your Universe Online

Twitter wants to be left alone. They don´t want to keep sharing their APIs, they don´t want third parties to write better apps, and they don´t want users to go anywhere other than to check their timelines. Twitter just wants to be left alone, build whatever brand they can and take the paycheck home at the end of the day.

Twitter has, for several months now, been slowly coiling against their partners, shutting out services like LinkedIn and Instagram and working to halt development of new Twitter applications.

According to an All Things D report by Mike Isaac, Twitter might also be ready to take on video-hosting as well.

As it stands, users who want to share a video they´ve taken with their device have to upload through a different service, such as yFrog or TwitVid. Some Twitter apps, such as Tweetbot by TapBots, will do this work in the background, first uploading the video to one of these services and then producing a link within the Tweet.

The micro-blogging service has already moved photos in-house, giving users the option to have their images hosted by Twitter rather than yFrog or TwitPic whenever they post their snaps online.

“Mind you, this doesn´t mean Twitter expects users to start using its homegrown solution for the bulk of the videos people share of the service,” writes Isaac, saying Twitter could only be considering this move, rather than confirming Twitter will be making this move in the near future.

According to “People Familiar With Twitter´s Thinking,” this switch is yet another way Twitter could separate themselves from their partners and other third parties as they make a push to stand on their own 140-characters.

While it makes sense for Twitter to create and run their own video-hosting service, it also invites plenty of frustration and headache for the company who, until recently, was content with mostly providing data while others provided services. In addition to getting this service to operate consistently and seamlessly across a number of platforms, Twitter will also be responsible for the resulting backlash of any changes to or disruption in the service.

On the other hand, bringing video hosting in-house could facilitate Twitter´s desire to become a media company, hiring out their service to other brands as they promote their latest content, products and services. For instance, this video hosting could come in handy when creating Tweets with built-in content, such as their upcoming “Cards.”

Overall, while this plan may further frustrate many third-party developers, Twitter stands to benefit by offering their own content and streamlining the entire process. Third-party hosting services should take note, however. Even if Twitter doesn´t pursue this option, they´ve made it abundantly clear they plan to be on their own in the near future. According to Isaac, this isn´t a done deal just yet, but if and when it becomes a reality, Twitter likely won´t make an announcement, pushing it out in a software update instead.