Yahoo Homepage Gets A New Look
October 13, 2012

Redesigned Yahoo Homepage Sure To Annoy Flickr Faithful

redOrbit Staff & Wire Reports - Your Universe Online

Yahoo has unveiled a new look for its homepage that features a centered search box, fewer links to other services provided by the web portal on the left side, a relocation of trending topics, and summaries of some of the news stories featured lower on the page.

The redesign comes only a couple of months after new CEO and former Google executive Marissa Mayer took over the company's reigns, and is believed to be the first part of a series of "gradual changes" being made by the Sunnyvale, California-based firm, said CNET's Shara Tibken.

"The changes, which seem fairly modest to this writer, are slowly being rolled out," Tibken said, adding that some of the changes included "a search bar that's now centered and is part of a darker toolbar that scrolls down the page, as well as separate boxes for local weather and astrology. Another change is fewer links to Yahoo sites on the left side, with Dating, Flickr, Games and others now apparently dropped from the list."

The fate of Flickr, which was acquired by Yahoo in 2005, is certain to disappoint users hoping that Mayer would help resurrect the image hosting and photo sharing website, according to Nicholas Carlson of Business Insider. Carlson said the "tangible hope among Flickr users and the service's many long-time admirers was that she would re-invest in [it] and make it relevant in the age of Instagram."

In fact, some hardcore Flickr users opened a website asking Mayer to "make Flickr awesome again". However, the new-look of the Yahoo homepage has actually removed the service from the features services section on the upper left-hand side of the front page. Users now must click on the "More" link, located below "Screen," in the same area, in order to pull up a list of all of the company's web-based offerings. As of Friday evening, Flickr was the second item in the middle column on that destination page.

As for the rest of the new homepage, Carlson reports that the Yahoo logo is smaller and is now white instead of purple; a second featured story is located below the top story; and the Jobs, Messenger, Music, My Yahoo, and TV links, like Flickr, Dating, and Games, have been "demoted," so to speak.

"Sources tell us more changes are on the way," he added. "The page is going to get more personalized and customizable, we hear."