LinkedIn Unveils Major Site Redesign
October 17, 2012

LinkedIn Gets New Visual Design Update

redOrbit Staff & Wire Reports - Your Universe Online

LinkedIn unveiled a major redesign of its user profile pages on Tuesday, saying the enhancements offer greater capabilities with a more streamlined appearance that will help its 175 million members more easily update their professional profiles.

The update includes new editing tools, insights to a member´s network, and other features that make it easier for members to connect with one another.

“Our new visual design helps you make a powerful first impression and showcase your skills and accomplishments. We´ve also provided tools such as inline editing, making it a snap to create a complete, up-to-date profile,” wrote LinkedIn product manager Aaron Bronzan in a blog posting.

LinkedIn executives announced the upgrade during a press event at the company´s Mountain View, California, headquarters.

Chief executive Jeff Weiner said the move was part of LinkedIn´s broader effort to increase visits and user interactions, similar to a 'Facebook for professionals'.

Deep Nishar, Senior Vice President of Product and User Experience, said the updated profile pages would translate into opportunities across all of LinkedIn´s businesses.

"When we have members come to our site more often, all of our lines of business get strengthened," he said.

LinkedIn generates revenue from advertising, although more than two-thirds of its total revenue comes from fees paid by employers, recruiters and members who sign up for premium features.

The professional networking service has exceeded analysts' earnings forecasts in recent quarters, and is projecting revenue of $915 million to $925 million this year.

The company said its new profile pages are focused on improving the speed and ease of updating, with the goal of enticing members to update their profiles more frequently, instead of only when they are job searching. For instance, the new editing platform allows users to update their profiles when they acquire a new skill, achieve an accomplishment or simply wish to share a link of interest with colleagues.

The updated profile page features a larger photo of the member at the top, along with a combined educational and professional experience field included in the top box.

Members can now post updates directly from their profile page, while additional new tools help users engage and connect with others in their professional network. The right rail, for instance, has insights on how a member relates with others in their network in terms of skills and interests.

For member´s whose work experience may not be enough to fully describe their professional identity, LinkedIn´s new profile page now includes other aspects of a person´s background, such as  “Volunteer Experience & Causes” and “Honors and Awards.”

A video recording of LinkedIn´s press event can be viewed here.