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Backend as a Service (BaaS) Market worth $7.7 Billion by 2017

October 17, 2012

DALLAS, October 17, 2012 /PRNewswire/ –

The report “Cloud Backend-as-a-service (BaaS)/ Mobile BaaS (MBaaS) Market – Global
Advancements, Business Models, Technology Roadmap, Forecasts & Analysis (2012 – 2017)”,
published by MarketsandMarkets (http://www.marketsandmarkets.com), defines and segments in
the global Backend as a Service market with analysis and forecasting of the global
revenues. It also identifies drivers and restraints for this market with insights on
trends, opportunities, and challenges. The global BaaS market is estimated to grow from
$216.5 million in 2012 to $7.7 billion in 2017. This represents a compound annual growth
rate (CAGR) of 104% from 2012 to 2017. In the current scenario Entertainment applications
segment continues to be largest adaptor for BaaS. In terms of geographies, North America
continues to be the biggest market for BaaS.

Browse 80+ market data tables & 30+ figures spread through 149 pages and in-depth TOC
on “Cloud Backend-as-a-service (BaaS)/ MobileBaaS (MBaaS) Market – Global Advancements,
Business Models, Technology Roadmap, Forecasts & Analysis (2012 -2017)”.

http://www.marketsandmarkets.com/Market-Reports/mobile-backend-as-a-service-mbaas-market-813.html

Early buyers will receive 10% customization on reports.

MarketsandMarkets has segmented the global BaaS market by types of solutions and
end-users. The vertical segment comprises of Entertainment applications, Enterprise
applications and other mobile applications; whilst the end-user markets include
Enterprise, Small and Medium Business, Small Office Home Office. The vertical segments and
end-user markets, along with each of their sub-segments are further bifurcated by
geographies. Geographies covered include North America (NA), Europe, Asia-Pacific
including Japan (APAC), Middle East & Africa (MEA), and Latin America (LA).

In the recent years, opportunities in the Mobile applications market has grown
significantly and Mobile applications have become a thriving business segment in the IT
market. The competition in the mobile applications segment has gone intense and the
availability of variety of useful mobile applications in the application store has become
a key constraint while buying a mobile hand set. With the explosion in the mobile
applications, the intense competition in the market and the increasing popularity of the
‘Bring your own device’ culture has created a necessity for faster mobile application
development methodologies. Many companies recognized this opportunities and started
offering bundled services like server side infrastructure, middleware, ready to integrate
features and IDE for mobile application development in the name of ‘Backend as a Service’.
BaaS provides a solution to some common pain points that are faced by application
developers.

BaaS reduces the complexities of the application development by dealing with the
complex server side programming, reducing the redundancy in creating backend code blocks,
providing ready to integrate features and template backend. Developers can focus more on
the front end of the applications and the marketing activities needed for the application.
With BaaS developers can reduce the time needed to develop their applications by 70%. Also
BaaS providers are offering flexible benefit plans which keep the initial investment for
developing mobile applications minimal.

The major forces driving the market are factors such as rising need for bundled
services that will aid the application developers to reduce the complexities and time need
for mobile application development and deployment. At the same time, opportunities in
venture capital funding will benefit the growth in this market.

About MarketsandMarkets

MarketsandMarkets is a global market research and consulting company based in the U.S.
We publish strategically analyzed market research reports and serve as a business
intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also
provides multi-client reports, company profiles, databases, and custom research services.

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