Last updated on April 20, 2014 at 21:20 EDT

NICE to Expand Enterprises’ Capability to Take Advantage of Big Data Created by Customer Interactions

October 18, 2012

RA’ANANA, Israel, October 18, 2012 /PRNewswire/ –

NICE Systems (NASDAQ: NICE) announced today its integrated big data solution that will
enable organizations to improve the customer experience by enhancing their analytics-based
customer service applications. This solution helps companies leverage, in real time, big
data gathered from customer interactions that take place across multiple communication
channels, such as voice, e-mail, chat and web, to maximize the business value of each
interaction. Data volumes are growing exponentially amid an unprecedented change in
computing driven by cloud, social and mobile technologies. The integrated solution
addresses this, providing organizations with a comprehensive view of the entire customer
experience as well as the ability to impact the interaction in real time.

NICE’s solution incorporates IBM’s big data analytics software, including InfoSphere
BigInsights, which supports the collection, integration, and transformation of large
volumes of data, with data structures ranging from simple to highly complex. InfoSphere
BigInsights uses Hadoop technology, which stores the data on a distributed file system
(HDFS), utilizing commodity servers that provide linearly scalable and reliable storage at
a lower cost. Leveraging the latest big data software from IBM allows NICE’s customers to
conduct complex and varied analysis on much larger datasets than previously possible,
while simultaneously reining in IT spend. On top of the data, Hadoop technology enables
enterprises to identify and pull out relevant information from large data sets, providing
the processing scalability that is needed for big data analysis and addressing the most
challenging data volumes.

“Businesses in all industries are looking for new ways to get started with big data,”
said Robert Thomas, IBM vice president of big data alliances. “The combination of NICE and
IBM software provides clients with a comprehensive view of customer data and interactions,
which is essential to achieving key business objectives, such as enhancing customer
experience and improving operational efficiency.”

“Big data is often seen as a challenge, instead of an opportunity,” said Yochai
Rozenblat, President of the Enterprise Group at NICE. “We seek to empower businesses to
use technology to address the vast amounts of data they collect to better understand the
customer, their operations, and identify market trends – ultimately turning that wealth of
information into an important asset.”

NICE’s Customer Interaction Management Offering enables organizations to impact the
full lifecycle of every customer interaction by being well-prepared for each interaction,
shaping the interaction in real time as it happens, and driving improvement across the
enterprise for the next interaction. Driven by real-time, cross-channel analytics and
Voice of the Customer insights, it offers targeted solutions for enhancing the customer
experience, streamlining operational efficiency across the enterprise, improving employee
performance, increasing service-to-sales revenue, and complying with policies and
regulations. NICE Customer Interaction Management solutions, including on-premise and
SaaS, are implemented by contact centers of all sizes, branches, retail stores, trading
floors, and back office operations.

About NICE Systems

NICE (NASDAQ: NICE) is the worldwide leader of software solutions that deliver
strategic insights by capturing and analyzing mass quantities of structured and
unstructured Data in real time from multiple sources, including phone calls, mobile apps,
emails, chat, social media, and video. NICE’s solutions enable organizations to take the
Next-Best-Action to improve customer experience and business results, ensure compliance,
fight financial crime, and safeguard people and assets. NICE solutions are used by over
25,000 organizations in more than 150 countries, including over 80 of the Fortune 100
companies. http://www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE
Systems. All other marks are trademarks of their respective owners. For a full list of
NICE Systems’ marks, please see: http://www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Such forward-looking statements,
including the statements by Messer Rozenblat, are based on the current expectations of the
management of NICE-Systems Ltd. (the Company) only, and are subject to a number of risks
and uncertainties that could cause the actual results or performance of the Company to
differ materially from those described herein, including but not limited to the impact of
the global economic environment on the Company’s customer base (particularly financial
services firms) and the resulting uncertainties; changes in technology and market
requirements; decline in demand for the Company’s products; inability to timely develop
and introduce new technologies, products and applications; difficulties or delays in
absorbing and integrating acquired operations, products, technologies and personnel; loss
of market share; pressure on pricing resulting from competition; and inability to maintain
certain marketing and distribution arrangements. For a more detailed description of the
risk factors and uncertainties affecting the company, refer to the Company’s reports filed
from time to time with the Securities and Exchange Commission, including the Company’s
Annual Report on Form 20-F. The forward-looking statements contained in this press release
are made as of the date of this press release, and the Company undertakes no obligation to
update or revise them, except as required by law.

        Corporate Media Contact
        Erik Snider, +1-877-245-7448, erik.snider@nice.com

        Marty Cohen, +1-212-574-3635, ir@nice.com, ET
        Anat Earon-Heilborn + 972-9-7753798, ir@nice.com, CET

SOURCE NICE Systems Ltd.

Source: PR Newswire