Last updated on April 20, 2014 at 14:04 EDT

DeSL Strengthens its US Team With the Appointment of Marc Friedman as Vice President of Sales

October 22, 2012

CARDIFF, Wales, October 22, 2012 /PRNewswire/ –

DeSL [http://www.desl.net ] a global company delivering integrated web based solutions
for the Fashion, Apparel, Textile and Footwear sectors, announce Marc Friedman as the Vice
President of Sales for North America. New York based Friedman will be responsible for
strategy and sales of DeSL [http://www.desl.net ] solutions across the region and has
already made an immediate impact in developing new business. Prior to joining DeSL
[http://www.desl.net ] Friedman also held positions at Simparel, Centric Software and

DeSL can already count leading global brands as customers including Calvin Klein, VF
Corporation, Bench, Bravissimo, Lyle & Scott, GRI Group plus many more, equally customers
also include some of the world’s largest fashion manufacturers. The Company plans to build
on its growing US customer base which also includes renowned brand names such as Men’s
Warehouse, Nautica and Isaco.

Colin Marks CEO of DeSL commented, “I’m delighted to have someone of Marc’s calibre
and experience on the team. We spent a long time searching for a suitable person to fill
the role at DeSL and spearhead our North American operations. We are not a conventional
‘old hat’ software provider, our solutions are new, innovative and push the traditional
boundaries between business and software processes. Marc’s previous experience, business
knowledge and approach have blended perfectly with DeSL’s goals. I’m delighted that Marc
has already made an immediate impact and secured important clients such as Colorado based
Elope, a wholesale costume company and another renowned manufacturer.”

On his appointment Friedman commented, “I’m delighted to be given this opportunity to
further develop DeSL’s business across North America. A key strength of our products is
that we offer a complete end to end PLM
[http://www.desl.net/applications/product-lifestyle-management ] & ERP
[http://www.desl.net/applications/enterprise-accelerator-erp ] solution and is already
being successfully used by a number of clients in the US. In addition to this, another key
factor why clients select our solutions is down to the technology – the DeSL solution is
completely scalable and we are one of the few companies to deliver solutions to the
industry built entirely using Microsoft.Net. Not only does this make our solutions
completely flexible, it gives assurance to our clients that they are using solutions
developed by the latest industry software standards.”

Note to editors

DeSL [http://www.desl.net ] is a global company delivering integrated web based end to
end solutions for the Fashion, Apparel, Textile and Footwear sectors. Applications include
PLM [http://www.desl.net/applications/product-lifestyle-management ], ERP
[http://www.desl.net/applications/enterprise-accelerator-erp ], SRM
[http://www.desl.net/applications/supplier-relationship-management-and-sourcing ] and
E-Commerce modules, designed specifically for fashion & footwear companies operating in
retail, wholesale and manufacturing sectors. DeSL [http://www.desl.net ] is also one of
the few companies to deliver solutions built entirely using the Microsoft. Net framework.

The Company headquartered in the UK has been delivering solutions to the fashion
industry since 2002, customers include some of the world’s most renowned fashion brands
and largest fashion manufacturers. DeSL has a global customer base covering United
Kingdom, United States, Western Europe, China, Sri Lanka, Cambodia, Mauritius, Bangladesh
and North Africa.

For more information visit the DeSL website http://www.desl.net

For further details contact:

Marie McCarthy at marie.mccarthy@desl.net, Tel +44(0)2920-894-715


Source: PR Newswire