Experian’s Global Fraud Prevention Services Strengthened by One Billion iovation Device Checks
LONDON, October 22, 2012 /PRNewswire/ –
Experian has announced an international partnership with iovation, the Device
Reputation Authority, to further enhance Experian’s global fraud prevention capabilities.
iovation’s advanced device recognition software, dynamic referencing and device reputation
checks will increase the reach and effectiveness of Experian’s identity verification and
fraud prevention services.
iovation brings together the world’s largest repository of mobile and online devices.
It identifies one billion mobile devices globally and currently conducts nine billion
device reputation checks a year. It enables clients to assess the likelihood of
transactions being fraudulent based on the device from which an application is made. Its
sophisticated real-time risk assessment analytics stops some 150,000 potential online
fraud attempts each day.
Results from searches against iovation’s device library can now be used in conjunction
with Experian’s fraud and identity capabilities including its ID verification tool,
Prove-ID, card fraud prevention
engine, Risk-ID, and account opening fraud prevention service Hunter.
Nick Mothershaw, Director of Identity & Fraud, Experian, said: “Fraud continues to
represent a clear and present danger to the bottom lines of banks, insurers, financial
services, lenders and e-commerce merchants. With the rise of mobile commerce, the question
of device reputation is becoming increasingly important. Our agreement with iovation will
provide Experian’s clients with a new layer of defence against fraudsters and deliver a
more comprehensive risk assessment and scoring of each transaction to identify and welcome
“Collaborating with Experian means we can help our joint clients avoid fraud losses by
stopping cybercriminals before they damage their business or customers. Combining
iovation’s power of device reputation with Experian’s extensive identity-based services is
game-changing,” said Jon Karl’ co-founder and Vice President of Corporate Development at
“iovation is committed to identifying suspicious activity, exposing the size and scope
of problems, and helping our customers know whom to trust online.”
Working in tandem with Experian’s range of identity verification
[http://www.experian.co.uk/payments/home-page/index.html ] and fraud prevention tools,
iovation’s ReputationManager 360 analyses the past and current behaviour of more than one
billion devices to identify and re-recognize devices logging into an organisation’s
website in real time. This unique approach spots relationships between different accounts
with multiple vendors and identifies all of the devices associated with an individual
without needing personally identifiable data. Doing so helps businesses prevent fraudulent
transactions before they happen and identifies potential fraud rings or recurring fraud
activities, while protecting the privacy of consumers.
Experian is the leading global information services company, providing data and
analytical tools to clients around the world. The Group helps businesses to manage credit
risk, prevent fraud, target marketing offers and automate decision making. Experian also
helps individuals to check their credit report and credit score, and protect against
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the
FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion.
Experian employs approximately 17,000 people in 44 countries and has its corporate
headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK,
California, US, and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
iovation protects online businesses and their end users against fraud and abuse
through an industry-leading combination of shared device reputation and real-time risk
evaluation. 2,000 fraud managers around the globe leverage iovation’s database of Internet
devices and relationships between them to determine the level of risk associated with any
type of online transaction. Retail, financial services, social network, gaming and other
companies make real-time queries to iovation’s knowledge base of more than one billion
devices from every country in the world. Every day, iovation stops over 150,000 fraud
attempts. For more information, visit http://www.iovation.com.
Media Enquiries: Chantal Heckford Lansons Communications 24a St John Street London EC1M 4AY +44(0)20-7490-8828 http://www.experian.co.uk