Combined Insurance Uses Brainshark Video Presentations to Train Mobile Sales Force
WALTHAM, Mass., Oct. 23, 2012 /PRNewswire/ – Brainshark, Inc., the leader in online and mobile video presentations, today announced that Combined Insurance has improved the effectiveness and timeliness of its mobile sales force training through Brainshark. Combined Insurance uses Brainshark to quickly and easily create mobile-ready video training courses and deliver them to agents throughout the United States.
A leading provider of supplemental insurance, including accident, disability, health and life insurance products, Combined Insurance delivers services and solutions that help protect families across the globe. With operations throughout North America, Europe and the Pacific, the company is structured so its sales agents spend most of their time in the field – making mobile communications a critical way to dispense training information.
Prior to using Brainshark, Combined Insurance was limited to physical classroom training sessions and mailing CDs and thumb drives to deliver training course materials to its mobile sales force. Because these were arduous processes, the company needed to find a way to improve both training accessibility and impact. By recording videos in-house and choosing Brainshark, Combined Insurance is now able to effectively create and distribute its video training courses – enabling its sales force to view the content either at a computer or on-the-go from nearly any mobile device.
Since choosing Brainshark, Combined Insurance is seeing a number of benefits, including:
- Increase in engagement - With up to a 100 percent completion rate of its video training courses.
- Increase in feedback - Learners are providing more feedback than before, helping the training and marketing departments improve and tailor the training courses to better serve the sales force.
- Ease-of-use and self-paced learning - Salespeople have access to training courses presented in a visual manner that appeals to them, with the ability to rewind and re-watch courses at their convenience.
- Tracking capabilities - Brainshark’s tracking analytics provide Combined Insurance with valuable insight into who has completed the courses, how they scored on quizzes and if any follow-up is needed.
- Ease of content production – Combined Insurance has also created more than 500 pieces of training content for its sales force to date, with dozens more in development.
“Brainshark has significantly increased the completion rate of our video training courses because it has provided us with an effective distribution method to reach our remote and mobile sales force like never before,” said Michael Helton, special projects coordinator of technology and training at Combined Insurance. “Delivering timely content to our salespeople is essential, and by using Brainshark, we’re able to deliver our content quickly, track completion of our courses and provide the necessary follow-up, which has impacted our training success immensely.”
Joe Gustafson, Brainshark’s CEO, added: “Informal, mobile learning is of growing importance to many businesses, and the need for sales teams to access content anytime, anywhere and on any device provides a competitive advantage. We applaud Combined Insurance for being a model company that is effectively using mobile technology to bring productivity and efficiency benefits to its geographically dispersed sales force.”
About Combined Insurance
Combined Insurance (www.combinedinsurance.com) is a leading provider of individual supplemental accident, disability, health and life insurance products and part of The ACE Group of Companies. Through a field sales force and corporate staff, Combined Insurance meets the growing coverage needs of policyholders around the globe. For more information, call 1-800-490-1322 or visit www.combinedinsurance.com.
About Brainshark, Inc.
Brainshark provides the leading cloud-based solution for creating, sharing and tracking online and mobile video presentations. With Brainshark, businesspeople can easily transform static content such as PowerPoint® documents into voice-enriched video presentations that can be accessed anytime, on-demand. Customers can also obtain extensive viewing details, enabling them to measure the effectiveness of their content and follow up accordingly. Brainshark is also the company behind SlideShark(TM), the award-winning app for viewing and sharing PowerPoints on the iPad, iPhone and iPod touch. Thousands of companies – including a third of the Fortune 100 – rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications. For more information, visit www.brainshark.com and www.slideshark.com.
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