Last updated on April 16, 2014 at 7:25 EDT

Turkcell’s Cep-T Paracard Receives Best Global Prepaid Innovation Award

October 23, 2012

ISTANBUL, October 23, 2012 /PRNewswire/ –

Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in
Turkey has announced that the “Cep-T Paracard”, the co-branded prepaid card launched in
collaboration with Garanti Bank, the leading bank in payment systems; has received the
“Best Global Prepaid Innovation” category award at the Prepaid Awards UK & Global 2012.

http://photos.prnewswire.com/prnh/20120614/537932-b )

http://photos.prnewswire.com/prnh/20121023/570715 )

Cep-T Paracard in garnering this award has left behind other prepaid providers
including Google Prepaid Card. The Prepaid Awards has been held annually since 2008 to
recognize the significant achievements and successes of the prepaid sector. The event
brings people and companies from across the industry to reinforce and recognize the
efforts made.

Turkcell Chief New Technology Business Officer Cenk Bayrakdar commented that “Mobile
communication technologies have been reshaping the world, and easing people’s lives in
every aspect. The finance and banking sectors are leading the pace of mobile evolution.
Through this strong collaboration in the area of mobile payment systems, Turkcell and
Garanti Bank are not only the driving force of this evolution in Turkey, but have also
signed off on innovative products, destined to set global examples. The granting of this
award to Cep-T Paracard, which has appealed to many within a short period of time, proves
Turkey’s leadership in mobile payment systems. We will continue to offer our customers
innovative products with Garanti Bank in the future.”

Commenting that the initial target in designing Cep-T Paracard had been to include
Turkcell subscribers without a debit card into the banking system, Garanti Payment System
General Manager Onur Genc added that “Our well received product has reached out to 350,000
users so far. The “Best Global Prepaid Innovation” award confirms that this success is
also acknowledged globally. Telecommunication companies have been collaborating with the
banking system for years to offer products such as the digital wallet and virtual money
cards. Turkey leads on this front with Garanti Bank and Turkcell, taking giant steps to
include the unbanked population into the system, in so doing contributing to growth of the
registered economy. We will steadfastly work towards our target of a “cash free Turkey in
2023,” offering innovative products and services that ease life through rapidly developing


The Cep-T Paracard is a no name prepaid card with MasterCard logo issued by Garanti
Bank. Turkcell customers can purchase the Cep-T Paracard and subscribe to the Cep-T Para
service from any Turkcell Communication Center (TIMs) and top-up money to the card via
Garanti POS machines at TIMs, or from any Garanti ATM. Customers can use their cards for
payments worldwide wherever MasterCard is accepted. The Cep-T Para service is a SIM based
secure service that can be used with any handset. Cep-T Para subscribers can use this
service to transfer money to any operator’s mobile subscribers. Recipients can withdraw
their money instantly from Garanti ATMs by simply using a secure code sent to them,
without a debit card. Subscribers can also use the service to top-up their prepaid lines.


Turkcell is the leading communications and technology company in Turkey, with 35.2
million subscribers as of September 30, 2012. Turkcell is a leading regional player, with
market leadership in five of the nine countries in which it operates with its
approximately 68.1 million subscribers as of September 30, 2012. It has become one of the
first among the global operators to have implemented HSPA+. It has achieved up to 43.2
Mbps speed using the Dual Carrier technology, and is continuously working to provide the
latest technology to its customers, e.g. 84 Mbps in the near future. As of September 30,
2012, Turkcell population coverage is at 99.17% in 2G and 83.14% in 3G. Turkcell reported
a TRY2.8 billion (US$1.5 billion) net revenue with total assets of TRY18.0 billion
(US$10.1 billion) as of September 30, 2012. It has been listed on the NYSE and the ISE
since July 2000, and is the only NYSE-listed company in Turkey. Read more at


        For further information please contact Turkcell
        Nihat Narin
        Division Head of Investor and International
        Media Relations
        Tel: +90-212-313-1244
        Email: nihat.narin@turkcell.com.tr

        Banu Uzgur
        International Media Relations Manager
        Tel: +90-212-313-1506
        Email: banu.uzgur@turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on twitter by clicking on
the link below.





SOURCE Turkcell

Source: PR Newswire