The Coveteur unveils its new website featuring Rachel Zoe, Karl Lagerfeld, Lauren Conrad, Khloe Kardashian, and Tommy Hilfiger
New site features never-before seen photos of celebrities and fashion
tastemakers; website also has revolutionary shopping and sharing
NEW YORK, Oct. 25, 2012 /PRNewswire/ – The Coveteur announces that it’s taking you deeper into the closets of today’s
celebrities and fashion icons with a new site http://www.thecoveteur.com. Featuring twice as many exclusive photos and intimate videos, The Coveteur community can now collect and share their favorite images in their
personal online Closet and share it with their friends. The Coveteur has also partnered with leading fashion retailers so consumers can “Get
the Look” of select fashion tastemakers through an integrated online
shopping experience without leaving The Coveteur website.
Today, the site is featuring original content from celebrities’ closets
including Rachel Zoe, Karl Lagerfeld, Lauren Conrad, Khloe Kardashian
and Tommy Hilfiger.
To celebrate our favorite Coveteurs, past and future, we’ve created a video, “The Mini Coveteurs”
(#minicoveteurs); see attached (the video is best watched in 1080P-HD mode).
“We launched The Coveteur to enable our community to go behind the scenes to explore where
fashion really begins – the closet. Our exclusive photos and videos
tell unique, engaging fashion stories as you travel into the closets of
today’s fashion icons and explore their treasures,” said Erin
Kleinberg, co-founder and Creative Director of The Coveteur.
“Our new website further establishes The Coveteur as an innovation leader” said Janet Bannister, CEO of The Coveteur. “For the first time, you can create your own online Closet with your favorite images from across the website. And you can
seamlessly shop items inspired by our Coveteurs without leaving the site.”
To create your own Closet, you click the “Covet” button that appears on each photo and the image
is added to your online Closet. You can then share your Closet with friends and browse others’ closets to see what inspires them and
culminates their style.
The Coveteur has also partnered with leading fashion retailers so you can capture
the style of your favorite fashion icon without leaving the site.
Consumers can “Get the Look” of their favorite fashion tastemaker
through The Coveteur’s integrated online shopping experience which allows consumers to shop
and check-out from multiple retailers without leaving The Coveteur’s website. Initial ecommerce partners include Shop Les Nouvelles, Joie,
Loeffler Randall, Alex & Chloe, and Fragrancenet.
The Coveteur has earned industry respect since the site launched in January 2011:
-- "The Coveteur caught my eye because they were doing something different - they encourage ideas, rather than tell you what to wear. They understand the art of personal style, and what it means to have a look that's distinctive and original." - Grammy®-nominated rapper, Drake -- "I have been obsessed with The Coveteur website... it's so cool to see so many amazing, fashion forward closets. It's just the coolest concept. " - Kiernan Shipka, Actress -- "[They] are experts at documenting the sometimes strange but always fabulous fashion species in their natural habitats" - Joanna Hillman, Senior Fashion Market Editor, Harper's Bazaar -- "I can happily attest that the team behind [The Coveteur] is as talented, perceptive and wholly creative as they seem... They will go down in the fashion history books as a group that elegantly bridged the gap between public and private in the fashion world." - Susan Cernek, Executive Editor of Glamour.com -- "They have a great eye for interesting pieces - it's nice to see what they gravitate towards and how they make ordinary things look extraordinary." - Karla Martinez, Fashion & Accessories Director of W Magazine
The launch of the new site comes on the heels of major company
milestones and strong growth momentum: The Coveteur’s social followers have tripled over the past six months and since the
site launched in January 2011, there have been over five million
visits. The company’s newsletter followers have grown three-fold over
the past six months.
About The Coveteur:
The Coveteur takes you inside the homes and closets of today’s tastemakers and
influential icons so you can discover their unique style and approach
to fashion and design. The Coveteur offers exclusive content, photography and videos from the homes of more
than 250 of the most notable names in fashion and culture.
You can now join other style-obsessed readers in collecting and sharing
your favorite images in your own online Closet. When you click the “Covet” button that appears on each photo, you add
the image to your Closet. You can then share your Closet with friends and browse others’ closets to see what inspires them and
culminates their style.
You can also shop your favorite looks. The Coveteur has partnered with leading fashion retailers to deliver an integrated
online shopping experience so you can “Get the Look” and capture the
style of select fashion icons without leaving the site.
To view the “Mini” Coveteurs #minicoveteurs YouTube video, please visit:
SOURCE The Coveteur