Last updated on April 18, 2014 at 1:21 EDT

Visa Canada Adds to Roster of Online Financial Literacy Games with Launch of Peter Pig’s Money Counter

November 1, 2012

Game release coincides with Financial Literacy Month and Credit
Education Week Canada, reinforcing Visa’s commitment to improving
financial literacy

TORONTO, Nov. 1, 2012 /CNW/ – In recognition of Financial Literacy Month
in Canada, Visa Canada today launched Peter Pig’s Money Counter, an online educational game designed to teach children aged 4-7 the
value of money. Available for free on Visa’s financial literacy Web
site, Practical Money Skills, the game encourages players to grow their bank account by completing
counting and sorting challenges.

“Peter Pig’s Money Counter is another example of using teachable moments
to help young Canadians learn about the value of money in a fun and
interactive way,” said Melissa Cassar, Head of Corporate and Public
Affairs at Visa Canada. “It is the latest in a series of interactive,
online games we have launched in Canada with a view to engaging
Canada’s youth and providing them with the basics of financial

Visa is launching the game in support of Canada’s Financial Literacy
Month (FLM), which takes place in November each year. As part of FLM,
Visa is extending its sponsorship of Credit Education Week Canada
(CEWC) for a sixth consecutive year, which again includes support for a
student essay writing contest.

“We’re proud to be sponsoring Credit Education Week again this year,”
said Cassar. “This annual event provides the type of practical advice
and tools that Canadians of all ages need to become financially
empowered. It’s a natural fit for Visa, which has a global commitment
to promoting financial literacy education.”

This year’s CEWC theme – money resolutions – was conceived to help
Canadians set practical financial goals and establish positive
budgeting habits that will strengthen the country’s collective
financial well-being. CEWC, taking place November 12-16 in cities
across the country, is open to the public, and brings together
financial experts ranging from consumer advocacy groups to members of
government in a series of workshops throughout the week. Topics
include: banking; financial resources for immigrants; budgeting and
parenting; budgeting on a pension; fraud prevention; and tips for
safely navigating social media.

“Visa’s ongoing sponsorship reaffirms its commitment to helping
Canadians take control of their finances, and to ultimately achieving
financial peace-of-mind,” said Laurie Campbell, CEO of Credit Canada
Debt Solutions. “We are pleased that Visa is again supporting the
student essay writing contest, which never fails to generate fresh
insights into personal finance.”

As part of its ongoing mandate to promote financial literacy in Canada,
Visa Canada developed and maintains Practical Money Skills, a site that provides consumers, parents, educators and students access
to free educational resources, including cost calculators, budget
templates, games, quizzes, and more. Practical Money Skills materials are also available online in English, French, Spanish,
Arabic, Punjabi and Chinese.  Additionally, Visa Canada has worked with
teachers to develop Choices & Decisions, a program available in both English and French that provides
practical, ready-to-use, lesson plans for use in Canadian classrooms.

About Visa
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable digital
currency. Underpinning digital currency is one of the world’s most
advanced processing networks–VisaNet–that is capable of handling more
than 20,000 transaction messages a second, with fraud protection for
consumers and guaranteed payment for merchants. Visa is not a bank and
does not issue cards, extend credit or set rates and fees for
consumers. Visa’s innovations, however, enable its financial
institution customers to offer consumers more choices: pay now with
debit, ahead of time with prepaid or later with credit products. For
more information, visit www.corporate.visa.com.

SOURCE VISA Canada Corporation

Image with caption: “Visa Canada Adds to Roster of Online Financial Literacy Games with Launch of Peter Pig’s Money Counter (CNW Group/VISA Canada Corporation)”. Image available at: http://photos.newswire.ca/images/download/20121101_C3578_PHOTO_EN_19901.jpg

Source: PR Newswire