November 5, 2012
Google Wallet Can Now Be Used To Checkout At Some Mobile Websites
redOrbit Staff & Wire Reports - Your Universe Online
Google Wallet, the mobile payment system originally released back in May 2011, can now be used to make purchases directly from your smartphone, the Mountain View, California-based company announced on Thursday.
"Starting today, on sites that accept Google Wallet, you don´t need to enter your credit or debit card number, billing address or other payment information -- it´s already securely stored in your Google Wallet," Barak Turovsky, Head of Mobile Commerce for Google Wallet, said in a November 1 blog entry.
According to Turovsky, the average mobile website requires users to input 17 to 20 fields worth of information on a much smaller screen than the average computer, and often, shoppers have to scroll through multiple webpages when entering shipping addresses, billing information, and other related content.
"It´s no wonder up to 97% of mobile shoppers abandon their mobile shopping carts," he said. "Google Wallet makes it easy and secure for you. Simply click the Buy with Google Wallet button, log into Google Wallet and click to complete your order. That´s it -- you´re done in 3 steps"
However, that will only work on websites that utilize Google Wallet as a checkout option, notes TechCrunch writer Sarah Perez.
Perez compared the new additions to the service to Paypal's Express Checkout option available to online retailers. She also said that Google Wallet has not "gained traction in terms of being an NFC-enabled service for making mobile payments at point-of-sale out in the real world" as of yet, but that the company´s decision to "become a more comprehensive digital payments platform“¦ could rival incumbents in this space," such as the aforementioned Paypal.
Turovsky said that 1-800-Flowers.com, Rockport.com, and FiveGuys.com (at select locations) currently accept Google Wallet as a payment option, and that the company was also working with Finish Line, MovieTickets.com, Seamless, SwimOutlet.com, and other retailers to integrate the service on their mobile homepages.
Google may also be considering a physical form of the electronic payment system, InformationWeek's Thomas Claburn reported on Saturday. The Google Wallet Card would be usable whenever a customer is unable to use the software-based version of the service due to a retailer's decision not to accept NFC payments, he said.
"The Google Wallet Card appears to be designed to serve as a physical proxy for the default credit or debit payment card that the user has set," Claburn explained. "For example, if the user has stored an American Express card and a Visa card in Google Wallet and set the Visa card as the default, any purchase made with the Google Wallet card will be charged to the Visa card."
He also noted that pictures of the card had surfaced online. It will reportedly be accepted wherever most credit cards and debit cards are accepted, and will also allow users to add or withdraw money from a bank account, transfer money via email, or store transit cards in the account. The InformationWeek reporter contacted Google for comment, but representatives of the tech giant declined those requests.