Award-winning UK Tourism eLearning Company Goes Global
LONDON, November 6, 2012 /PRNewswire/ –
– Multi-language training courses break down barriers to business across the
Online Travel Training [http://ott.travel/home.aspx ], the world’s largest provider of
travel & tourism eLearning, today announced the launch of its new global site and its new
Having established the largest and most comprehensive resource of online training
programmes for the UK travel industry, the award-winning company is set to bring eLearning
to the fingertips of travel agency and tour operator staff across the world. In an
exciting move travel suppliers are now able to replicate what they do in the UK on a
Under the new brand name of OTT, with a new URL (http://www.ott.travel) and a new
logo, the site’s 120 different courses will now be available in any language and in any
region of the world. The new site will allow travel suppliers such as airlines, tour
operators, destinations, attractions, rail and cruise operators and car rental companies
to easily educate, incentivise and market to travel professionals across the world.
Launched in the UK just five years ago with the goal of providing the most advanced
and innovative training programmes to the retail travel sector, the company has won seven
UK trade awards in the last three years and has grown to 60,000 global members. OTT’s
prestigious client base includes British Airways, Easyjet, Disney, Kuoni, P&O Cruises, TUI
UK and Virgin Atlantic.
Bruce Martin, Operations Director OTT said ‘This is an immensely exciting time for us.
In today’s highly competitive global market, it is vital that travel professionals develop
their skills and understanding so they can sell effectively and provide the level of
service and knowledge which consumers expect. Investing in personal development also
benefits the individual, providing greater job satisfaction and the opportunity to earn
some excellent incentives and fam trips.’
Travel staff signing up for courses will experience a raft of new features on the site
including an improved look and feel, added gamification making the site more fun and
responsive, with awarding achievement badges for students as they progress; plus an
integrated revenue tracker so agents can watch their earnings soar.
Suppliers signing up to run courses with OTT will find it even easier to create
courses or upload existing courses on the new OTT platform. OTT also offers a wide
selection of marketing options to actively promote suppliers’ courses, including social
media promotion, e-shots and homepage competitions and incentives. Global marketing
campaigns can be effectively managed with OTT’s specially designed dashboard, providing
full visibility of delivery and results.
Most importantly, the new platform places greater emphasis on measuring results. A new
management reporting system makes it possible to track how many students access training
and monitor how many bookings are being made as a result of the course. With new
multi-language ability and full audience content control, global courses are set to launch
soon in Australia, the Middle East, India and Canada, with media deals in place to help
promote and support these launches.
To find out more about OTT visit the OTT stand TT215 at World Travel Market.
Alternatively see http://www.ott.travel.
Agents visiting World Travel Market should visit the stand (TT215) and try the OTT
Global Guru online quiz. The winner will enjoy dinner for two at new London landmark, The
Shard plus a night in a top London Hotel.
Note to Editors:
Online Travel Training was established in 2007 to bring the most advanced and
innovative training programmes to the UK retail travel sector. From November 2012 the
company has re-branded itself as OTT and has expanded to now offer over 120 courses across
the globe, providing courses in any language to any region.
The training provider has won seven UK trade awards in the last three years and has
grown to 60,000 global members. Renowned for its innovation, product delivery and
excellent customer service, OTT’s prestigious client base includes British Airways,
Easyjet, Disney, Kuoni, P&O Cruises, TUI UK and Virgin Atlantic.