Google Loses Market Share In The UK
November 7, 2012

Google’s UK Market Share Hits Lowest Point In Five Years

redOrbit Staff & Wire Reports - Your Universe Online

Google´s market share in Great Britain has fallen to its lowest point in five years, according to new data from web analytics firm Experian Hitwise.

According to the figures, just 89.33% of all UK Internet searches in October were conducted through Google´s search engine.

“October proved to be scary month not just for Halloween but also for Google´s share of the UK search market,” Hitwise said in a blog posting about the latest statistics.

At the same time, Microsoft's Bing, Google´s top rival, increased its market share by 0.72%, accounting for 4.71% of all UK Internet searches, followed by Yahoo at 3.33% and Ask at 2.13%.

One possible explanation for Bing´s growth in market share is the October launch of Windows 8, which came with Bing set as the default search engine, Hitwise said.

Indeed, online searches for Windows 8 increased by 120% throughout October, showing the growing online interest for Microsoft´s new operating system.

However, with the exception of BlackBerry PlayBook (Bing) and the Microsoft Surface (Bing), Google is the default search engine on virtually every smartphone and tablet device on the market.

This may change, however, as the search market continues to shift and grow. But for now, Google continues to enjoy a dominant position over the other search engines in the UK market, with about 18 times more searches conducted on Google´s site than on all the other search engines combined.

In an interview with BBC News, Hitwise said its figures were based on data from various UK-based Internet service providers that tracked the search habits of roughly eight million Britons.

Web users are "demanding more of the engines they interact with everyday,” said James Murray, digital insights manager at Hitwise.

"The search engines that remain reliable, relevant and useful will be the ones that profit in the future."