Last updated on April 21, 2014 at 7:52 EDT

Sandvine Global Report: Internet Data Usage Up 120 Percent in North America

November 7, 2012

Netflix continues to dominate North American fixed networks with 33
percent bandwidth share

WATERLOO, ON, Nov. 7, 2012 /CNW/ – Sandvine, (TSX:SVC; AIM:SAND) a leading provider of intelligent broadband
network solutions for fixed and mobile operators, today released its
Internet traffic trends report, entitled “Global Internet Phenomena
Report 2H2012 “, based on data from a selection of Sandvine’s 200-plus
customers spanning North America, Europe, Middle East and Africa,
Caribbean and Latin America and Asia-Pacific.

Major findings from Sandvine’s Global Internet Phenomena Report include:

Global data usage

        --  Mobile networks: The world leader of mobile data consumption is
            Asia with a mean monthly usage of 659 MB, up 10% in the last
            six months
        --  Fixed networks: Mean monthly data usage has increased by 120%
            from 23GB to 51GB in the past year on North American fixed line
            networks [51GB is equivalent to 81 hours of video]

“There is only one digital network being built today and that is the
Internet,” said Dave Caputo, CEO, Sandvine. “With a 120% growth rate
there is no doubt that more communications service providers will be
launching application-based pricing plans that provide cost certainty
and a consistent quality of experience for high-demand applications.
Understanding the application make-up of a network is a critical first
step in launching new services.”

Video streaming

        --  In Europe, YouTube represents more than 20% of peak period
            downstream traffic on mobile networks
        --  Netflix dominates North American fixed networks accounting for
            33% of peak period downstream traffic
        --  Other video services on North American fixed networks include
            Amazon (1.8% of peak period downstream traffic), Hulu (1.4%)
            and HBO Go (0.5%)

“Audio and video streaming account for 65% of all downstream traffic
from 9pm-12am and half of that is Netflix traffic [on North America
fixed networks].   Prioritizing real-time applications like live audio
and video is critical to maintaining a high quality of experience. 
Sandvine’s video quality metrics, including display and transport
quality, will be key to understanding the impact of major events like
the 2014 World Cup which will likely be the most streamed event in
Internet history,” said Mr. Caputo.

P2P File sharing

        --  BitTorrent continues to decline in application-share,
            accounting for 16% of total traffic in Europe and is slightly
            smaller in North America, accounting for 12%
        --  In Asia-Pacific, where there are fewer paid over-the-top video
            services available, BitTorrent accounts for 36% of total

“Real-Time Entertainment continues to soar.  Since 2009 on-demand
entertainment consumed more bandwidth than “experience later” bulk
transfers and we project that trend to continue through 2015 when
BitTorrent will shrink to less than 10% of total traffic,” said Mr.

Sandvine’s Global Internet Phenomena Report is available at www.sandvine.com

Sandvine’s Global Internet Phenomena Reports are based on a
representative cross-section of Sandvine’s data from a selection of
Sandvine’s 200-plus customers spanning North America, Europe, Middle
East and Africa, Caribbean and Latin America and Asia-Pacific.  Data is
gathered over a one-month period and is completely
subscriber-anonymous.  No identifiable information of any kind,
including IP addresses are collected during the study.  Sandvine’s
network equipment analyzes data from an application utilization level
and is not content aware.

Sandvine’s network policy control solutions focus on protecting and
improving the quality of experience on the Internet. Our award-winning
network policy control equipment and software helps fixed and wireless
and mobile operators better understand network traffic, manage network
congestion, create new services and revenues, mitigate traffic that is
malicious or undesirable to subscribers, deliver QoS-prioritized
multimedia services and increase subscriber satisfaction. With over 200
service provider customers in over 85 countries, serving hundreds of
millions of broadband and mobile data subscribers, Sandvine is
enhancing the Internet experience worldwide. For more information,
please visit: www.sandvine.com

Certain statements in this release which are not historical facts
constitute forward-looking statements or forward-looking information
within the meaning of applicable securities laws (“forward-looking
statements”) and are made pursuant to the “safe harbour” provisions of
such laws. Statements related to the scope of deployment of Sandvine’s
products by a specific customer, the potential revenue opportunity with
any particular customer or in any market segment, the benefit’s of
Sandvine’s products and services to be realized by customers,
Sandvine’s market position, future opportunities, product development
plans and demand for Sandvine’s products and services are forward
looking statements, as are any statements relating to future events,
conditions or circumstances. Readers are cautioned not to place undue
reliance upon any such forward-looking statements. Such forward-looking
statements involve both known and unknown risks and uncertainties that
may cause the actual results, performance or achievements of Sandvine
to differ materially from the results, performance, achievements or
developments expressed or implied by such forward-looking statements.  
These risks and uncertainties include, without limitation, changes in
internal deployment strategies or plans by specific customers; the
growth of broadband internet usage and levels of capital spending on
broadband network management systems; the timing of orders and
manufacturing lead times; changes in customer order patterns or
customer mix; insufficient, excess or obsolete inventory; increased
competition in the broadband network equipment industry; dependence on
the timely development and market acceptance of new product offerings
and standards; rapid technological and market change; manufacturing and
sourcing risks including dependence on key suppliers and key
technologies; dependence upon indirect channel sales and resellers; 
factors such as business and economic conditions and growth trends in
the broadband network equipment industry and in various geographic
regions; global economic conditions and uncertainties in the
geopolitical environment including the impact of regulation related to
the internet and the delivery of internet services. Forward-looking
statements are based on management’s current plans, estimates,
projections, beliefs and opinions, and Sandvine does not undertake any
obligation to update forward-looking statements should assumptions
related to these plans, estimates, projections, beliefs and opinions

SOURCE Sandvine Incorporated

Image with caption: “Internet traffic predictions for 2015 from Sandvine’s Global Internet Phenomena Report (CNW Group/Sandvine Incorporated)”. Image available at: http://photos.newswire.ca/images/download/20121107_C5667_PHOTO_EN_20243.jpg

Source: PR Newswire