N-Play Announces First Real Estate Marketing Platform for Facebook
JACKSONVILLE, Fla., Nov. 8, 2012 /PRNewswire/ — N-Play, a company that offers agent-centric real estate applications, announced today the first turnkey solution for agents to market themselves and their listings on Facebook. The company has developed a real estate ad platform that interfaces with Facebook’s ad platform providing agents a simple, low cost and highly effective social media marketing solution.
Listing display advertisements are automatically generated for the agent as they add listings to their agent profiles on Facebook. Through its interface to the Facebook ad platform, the service automatically targets the ads based on location, Facebook user data and proprietary algorithms. The agent can select up to six listing ads per campaign and instantly launch ads on Facebook. Buyers clicking on any listing ad are linked back to the respective detail page and to the agent’s Directory profile on Facebook. Daily campaign budgets can be created for as little as $2.00 per day delivering thousands of targeted impressions.
“Each day people spend more time on Facebook than anywhere else on the internet,” said Raina Van Cleave, Director of Marketing for N-Play. “Targeting buyers on Facebook is a goldmine for agents. By combining advertising services with the viral ecosystem we’ve created for Directory members, our platform is second to none for agents to market themselves and connect with customers,” she said.
Agents must first become members of the Real Estate Agent Directory on Facebook to advertise their real estate services on Facebook. The Directory is a search service for consumers and real estate professionals. Consumers can find agents who are on Facebook by location and expertise in over 7,500 U.S. cities.
Since its launch last year, 125,000 agents have joined the Directory by adding their profiles and listings, and linking the Directory to their Facebook business pages. In select markets, agents can add Home Search, an IDX-compliant search service. Agents’ listings are automatically imported and consumers can search for a home directly on an agents’ Facebook page.
Representatives from N-Play are attending the REALTORS® Conference & Expo in Orlando. Conference attendees interested in the learning more about N-Play’s services on Facebook should contact:
Raina Van Cleave
Director of Marketing
Call or Text: 352-514-6574
For more information, visit:
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