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Cellcom Israel Announces Update Regarding Purported Class Action Pending Against the Company

November 11, 2012

NETANYA, Israel, November 11, 2012 /PRNewswire/ –

Cellcom Israel Ltd. (NYSE: CEL) (the “Company”) provided an update with respect to a
purported class action pending against the Company in respect to the network malfunction
that occurred on December 1, 2010. An amendment has been filed with the court under the
previously reported procedural agreement among the plaintiffs of several purported class
actions filed against the Company in relation to the malfunction. The plaintiffs include
causes of actions and remedies allegedly sought in purported class actions dismissed under
the procedural agreement and update the claimed amount of approximately NIS 61 million to
NIS 350 per customer in a private calling plan and NIS 700 per customer in a business
calling plan and add approximately NIS 1.182 billion for non monetary damages as well as
the relative portion of the monthly payment relating to the hours of the malfunction.

The Company believes that part of the amendment is not in line with the procedural
agreement and will address the amendment when responding to the claim.

For additional details regarding the purported class actions filed in relation to the
malfunction see the Company’s interim financial statements for Q3/2011 under “Note 8 -
Contingent Liabilities” – section 6, filed on Form 6-K, on November 15, 2011.

About Cellcom Israel

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider;
Cellcom Israel provides its approximately 3.333 million subscribers (as at June 30, 2012)
with a broad range of value added services including cellular and landline telephony,
roaming services for tourists in Israel and for its subscribers abroad and additional
services in the areas of music, video, mobile office etc., based on Cellcom Israel’s
technologically advanced infrastructure. Cellcom Israel operates an HSPA 3.5 Generation
network enabling advanced high speed broadband multimedia services, in addition to
GSM/GPRS/EDGE networks .Cellcom Israel offers Israel’s broadest and largest customer
service infrastructure, including telephone customer service centers, retail stores, and
service and sale centers, distributed nationwide. Through its broad customer service
network Cellcom Israel offers technical support, account information, direct to the door
parcel delivery services, internet and fax services, dedicated centers for the hearing
impaired, etc. Cellcom Israel further provides through its wholly owned subsidiaries
internet connectivity services and international calling services, as well as landline
telephone communication services in Israel, in addition to data communication services.
Cellcom Israel’s shares are traded both on the New York Stock Exchange (CEL) and the Tel
Aviv Stock Exchange (CEL). For additional information please visit the Company’s website
http://www.cellcom.co.il [http://investors.ircellcom.co.il/events.cfm ]

        Company Contact
        Yaacov Heen
        Chief Financial Officer
        investors@cellcom.co.il
        Tel: +972-52-998-9755

        Investor Relations Contact
        Porat Saar
        CCG Investor Relations Israel & US
        cellcom@ccgisrael.com
        Tel: +1-646-233-2161

SOURCE Cellcom Israel Ltd.


Source: PR Newswire