Google and Twitter Get Crackin’ with Wonderful Pistachios
LOS ANGELES, Nov. 12, 2012 /PRNewswire/ — Wonderful Pistachios today announced the newest cast members in their Get Crackin’ campaign by placing their pistachio-crackin’ laser beams on two digital giants. Twitter and Google revel in the “green” spotlight with television advertisements showing how they each crack open a pistachio: Google does it 73,600 ways, while Twitter does it with 140 characters. Viewers of the Twitter commercial also have a chance to win $10,000 or one of 140 Apple® iPad® Minis in a Wonderful Pistachios contest and sweepstakes.
The commercials begin airing today and throughout the week on several major networks during programs such as Dancing with the Stars, Good Morning America, Late Show with David Letterman, The Tonight Show with Jay Leno, and Monday Night Football.
“As a brand, Wonderful Pistachios likes to have fun with current trends,” said Mark Masten, vice president of global sales and marketing at Paramount Farms. “Our Get Crackin’ commercials have been extremely popular and so far we have received more than 12 million YouTube views.”
Known for making heroes out of viral sensations like Honey Badger and Keyboard Cat, the Get Crackin’ campaign’s 2012 commercial cast recently featured The Simpsons, Frankenweenie and the Village People in the brand’s typical irreverent style.
Watch and share the Wonderful Pistachios commercials online at http://www.youtube.com/wonderfulpistachios.
TWITTER CONTEST AND SWEEPSTAKES
Paramount Farms is sponsoring a Wonderful Pistachios contest and sweepstakes for consumers who can “crack” the rainfall of scrambled letters in the Twitter commercial. The first person to post an update on his or her Twitter page with the correct, unscrambled phrase using the hashtag #getcrackin will win a grand prize of $10,000, subject to verification of eligibility. After the grand prize is announced, @getcrackin will post the unscrambled phrase and anyone who retweets it will be automatically entered to win one of 140 Apple® iPad® Minis (10 Apple® iPad® Mini prizes will be awarded each day during a two-week period by random draw). Official Rules are available on twitter.com/getcrackin.
About Wonderful® Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios or the “Get Crackin’” campaign, visit www.getcrackin.com, www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin.
About Paramount Farms
Part of Roll Global LLC, headquartered in Los Angeles, California, Paramount Farms is one of a group of privately owned, affiliated companies that comprise the largest farming operation of tree crops in the world. In addition to pistachios and almonds, Paramount Farms is also the largest producer and exclusive grower of the California Wonderful variety of pomegranates. Sister company, Paramount Citrus, is the largest orange and lemon packing facility in North America, the majority of which come from its own orchards, and the largest grower of Clementine mandarin oranges in the United States.
SOURCE Wonderful Pistachios