BrightRock, Provider of South Africa’s Newest and Most Innovative Life Insurance Product, Selects Magic xpa Application Platform

OR-YEHUDA, Israel, November 15, 2012 /PRNewswire/ –

Magic Software Enterprises Ltd. ( [http://www.magicsoftware.com/?utm_source=PR ]
NASDAQ: MGIC), a global provider of [http://www.nasdaq.com/symbol/mgic ]software platforms
for [http://www.magicsoftware.com/products?utm_source=PR ]enterprise mobility,
[http://www.magicsoftware.com/enterprise-mobility?utm_source=PR ]cloud applications, and
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=PR ]business
integration [http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ],
announced today that BrightRock (Pty) Ltd, provider of South Africa’s newest and most
innovative life insurance product – needs-matched insurance – has chosen Magic xpa
Application Platform
[http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=PR ] to rapidly
develop and deploy specialized insurance products. BrightRock is backed by Lombard
Insurance Group, which holds over R1,3 billion in assets.

A long-term user of Magic development products at his previous position, Leopold
Malan, Executive Director in charge of processing at BrightRock explains, “We need to
empower our front-end employees with a data-rich administration interface as well as a
reliable back-end system where data is used in complex calculations and evaluations. All
this needs to happen seamlessly and quickly to allow our users to deliver exceptional
customer service with all the information they may need immediately at hand. Based on my
experience, I knew that Magic xpa would be key to enabling us to accomplish these critical
tasks.”

The applications developed with Magic xpa are centrally hosted to ensure security and
that every user, no matter where they are located, has access to the latest, up-to-date
information. The administration interfaces are delivered to staff as user-friendly, rich
Internet applications (RIA) via a Citrix infrastructure.

“The Magic xpa platform supports BrightRock’s needs for rapid roll-out of complex
applications as well as adherence to the company’s standards for quality and accuracy,”
says Hedley Hurwitz, Managing Director of Magic South Africa. “In addition, Magic’s
advanced technology offers BrightRock the ability to quickly and easily mobilize their
enterprise applications for iOS, Android, Windows Mobile and RIM smartphones and tablets
with a single development effort.”

Magic xpa implements business-centric technology to offer unmatched productivity,
enterprise-grade reliability, and integrated scalability to support business growth.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the
globe with smarter technology that provides a multichannel user experience of enterprise
logic and data.

For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].

About BrightRock

BrightRock was started in 2011 with the goal of creating insurance products that truly
meets consumers’ and financial advisers’ needs. BrightRock is an underwriting management
of Lombard Life Limited and has the backing of the Lombard Insurance Group. Lombard was
established over 20 years ago and operates in the short-term, credit risk and long-term
insurance industry, currently holding over R1,3 billion in assets. BrightRock’s primary
reinsurance treaty is with one of the world’s three largest reinsurers, which holds an AA-
rating from Standard and Poor’s. BrightRock is headquartered in Johannesburg with regional
hubs in the major centres of Johannesburg, Pretoria, Durban and Cape Town, and a national
distribution footprint through independent financial advisers. Visit
http://www.brightrock.co.za for more information.

Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic’s most recent annual
report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

        Press Contact:
        Tania Amar
        VP Global Marketing
        Magic Software Enterprises
        tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd