Last updated on April 21, 2014 at 5:21 EDT

Transfluent Partners with Automattic and Unity Technologies to Bring Effortless Professional Language Translation to Websites, Blogs and Mobile Applications

November 21, 2012

Slush conference, HELSINKI, November 21, 2012 /PRNewswire/ –

Language translation service Transfluent http://www.transfluent.com), which was
recently named as the “Best service provider” by Nordic Startup Awards, today announced
partnerships with Automattic, the company behind the popular Web publishing platform
WordPress.com VIP, and Unity, the world’s most popular game development platform.

http://photos.prnewswire.com/prnh/20121121/577818 )

Transfluent is the first and only translation provider for WordPress.com VIP, which is
Automattic’s premium cloud-based software and services provider designed specifically for
large-scale enterprises and media companies.

Users of WordPress.com VIP can have any content they publish professionally
translated, with a single click. Transfluent uses a network of over 15,000 translators to
quickly allocate a translator to a project. Once the translation is finished, the result
is published automatically and displayed to the website customers speaking that language.

Unity is the most popular tool for creating mobile games. Transfluent is made
available directly in the game development environment, through the Unity Asset Store,
making it completely effortless to manage various language versions of a game.Transfluent
updates the translations each time a developer builds a new version of the game, thus
keeping all of the language versions up to date, with no additional effort. Transfluent
also provides translations of the app store description and other marketing materials.

The newly announced partnerships are in line with Transfluent’s strategy of being
present everywhere where content is being created and published online. Jani Penttinen,
CEO and founder of Transfluent stated: “According to some estimates, online language
translation will grow to a USD 30 billion industry in the next five years. As the current
technology leader in the category, Transfluent is well positioned to become the market
leader in the rapidly growing segment.”

Transfluent for WordPress.com VIP and Transfluent for Unity will be available in

Slush, Northern Europe’s leading startup conference takes place yearly in Helsinki,
Finland. Slush brings together the early-stage startup scene from Northern Europe and
Russia with top-tier angel investors and venture capitalists. Slush is organised by
Helsinki-based accelerator Startup Sauna. For more information about Slush contact

About Transfluent

Transfluent is an award-winning service for rapid professional language translation.
Transfluent supports Facebook, Twitter, Weibo and WordPress. The Transfluent API for Apps
supports localization of iOS, Android and Windows Phone applications. Transfluent is based
in Helsinki, Finland, with offices in Singapore and New York. Transfluent is changing the
world by making easy language translation available to all businesses, and in the process
to become the world’s leading provider of language translation services. For more
information please see http://www.transfluent.com. For more information about
Automattic please refer to http://automattic.com/press and about Unity Technologies
please see http://unity3d.com/company.

About Slush

Slush is a two day startup conference bringing together dynamic, early-stage startups
with angel investors and venture capitalists. Organised by Helsinki-based accelerator,
Startup Sauna, Slush consists of two days filled with pitches, lightning talks, fireside
chats, product demos, investor meetings, coaching sessions, job interviews and, above all,
extensive feedback.




SOURCE Transfluent & Slush

Source: PR Newswire