Last updated on April 16, 2014 at 21:24 EDT

PR Newswire’s Business Technology Round-up, 22nd November 2012

November 22, 2012

LONDON, November 22, 2012 /PRNewswire/ –

Nulu launches language learning service, Future announces iPad-only digital magazine
and iTraff releases new platform

Nulu, a company specialising in high quality, interactive English language tutoring
services, has announced the launch of its new language learning service
[http://www.prnewswire.com/news-releases/nulu-announces-launch-of-its-revolutionary-language-learning-service-in-mexico-180430301.html ]
in Mexico, in a move designed to
revolutionise the foreign language industry.

The new platform will provide Mexican customers with access to an innovative learning
platform, which uses relevant and up-to-date news content as the basis of an easy to use
English language course. Customers can access learning materials via their desktop, mobile
or social network, making it one of the most accessible courses in the world.

The application is free of charge, providing those willing to learn with 5-10 minutes
of daily tuition. A comprehensive review system at the end of each module is designed to
assess progress and plan future lessons. According to Nulu CEO Eitan Geft, the overall aim
is to foster interaction between English and Spanish speakers, who will eventually aid and
improve each other’s’ learning.

Future PLC, a London-listed digital publishing group, has launched its brand new
“tech” magazine
[http://www.prnewswire.com/news-releases/future-to-launch-new-weekly-interactive-digital-magazine----tech-180400961.html ]
on an exclusive digital platform, providing iPad users
with a technology focussed weekly magazine.

Users will be able to subscribe to the tech. magazine or purchase single issues from
within the app, which will be available to download in all English-speaking countries
currently available in Apple’s App Store. The aim of the magazine is to collate the most
important technology news stories each day, presenting them in an easy-to-read and
digestible form at the end of each week.

The company is aiming to build on the success of its technology website, TechRadar,
which currently attracts more than 17 million unique users each month. CEO Nick Merritt
hopes that the magazine will “bring all the really essential technology writing together
into one smartly edited whole”.

iTraff, a start-up mobile image recognition software provider, has announced the
launch of its new image recognition platform
[http://www.prnewswire.com/news-releases/itraff-technology-announces-launch-of-new-image-recognition-platform-180362001.html ]
, bringing the revolutionary technology to e-commerce
and physical retailers.

The swift new platform allows publishers, distributors and advertisers to take
advantage of a highly functional image recognition service, with users able to transform
still images and real-life objects into an interactive experience on a smartphone or
tablet device. The software offers the opportunity for businesses to more effectively
engage customers through advertising spaces and to take further advantage of the growing
trend for mobile-based shopping experiences.

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