Mobisparks Conference Identifies Key Mobile Trends in India
BANGALORE, November 27, 2012 /PRNewswire/ –
The inaugural edition of MobiSparks [http://mobisparks.yourstory.in ], a unique
conference and showcase of Indian mobile startups, ended on an energetic note in Bangalore
today. Over 300 attendees attended the packed event, sponsored by Sequoia Capital,
Vodafone, One97 Mobility Fund and UK Trade and Investment.
YourStory.in has built upon its unique relationships with startups as well as
investors to bring together an outstanding forum focused purely on mobile innovation in
India, explained Shradha Sharma, YourStory.in founder.
An authoritative report [http://yourstory.in/2012/11/mobisparks-2012-full-report ],
MobiSparks 2012, was also released at the event, featuring the Top 15 mobile startups and
apps in India chosen by an expert selection committee.
“In the next 12-18 months we will see major global mobile startups emerging from
India. Mobile remittances are big in India. Interesting problems waiting for innovative
mobile solutions are discovery, healthcare, education, payments and enterprise mobility,”
observed Mohit Bhatnagar, MD, Sequoia Capital India
Buzz and hype about the mobile industry has been alive in India for at least a dozen
years, said Sanjay Anandram, an investor, mentor and author. “India is now a supplier as
well as a market, and access prices are falling for mobile,” said Anandram.
“Indian startups are getting distracted by how to get investments,” cautioned Sandeep
Amar, who heads apps, WAP, ad server business at One97.
More Indian startups need to go beyond cut-and-paste and do original work. “There’s a
lot of stuff that can be opened up for the mass market in India via mobiles.
Unfortunately, the rural market is not considered sexy by many urban mobile developers,”
observed Jonathan Bill, SVP, Vodafone India.
“Enterprise mobility, especially for SMEs, is a bigger opportunity in India than in
any other country,” advised Bill. Vodafone India’s revenue share is 70% with content
providers and developers, but the share offered by other Indian mobile operators is much
“We are close to many problems in India, we need to innovate right here,” said Ramesh
Krishnan, head of User Experience Practice in MphasiS.
“In India everything is the next big thing, from e-commerce onwards. But app
developers in India need better improvement in design, beyond functionality,” said Ashwin
Venkatraman, Director & Head, Developer Platform at InMobi.
Hot mobile trends identified by the expert panel at MobiSparks include: home
automation, personalised infotainment, commerce, local deal apps and healthcare.
Ravi Gururaj, Vice President of Products and Cloud Platforms at Citrix Systems,
offered five brainstorming techniques for startups to build on a core app idea: flip,
tangent, enhance, disrupt, and fuse.
Rohit Singal, Founder & CEO, Sourcebits
, delivered an extremely relevant and insightful workshop on how to
successfully build and monetize apps, covering everything from ideation and execution to
marketing and pivoting.
MobiSparks adds to the YourStory’s annual lineup of startup showcases, which includes
TechSparks, aimed at product technology startups that has run successfully for four
editions, and e-Sparks, aimed at e-commerce startups that is one edition old.
“If you want a good overview of key developments in mobile this year, and upcoming
trends and shifts in 2013 and beyond, the MobiSparks report is the best place to start,”
said Dr Madanmohan Rao, research editor at YourStory, and curator of the report.
The top Indian mobile startups picked at the event are: IQLECT, Grene Robotics,
Visarity Technology, App Me In, SectorQube Technolabs, Uniphore, AstralPad, Rhapsody Labs,
Jana Care, Remo Software, MintM Loyalty Services, AirGol.com, MobileCozy Solutions, and
The leading mobile apps from India for 2012 are: Twaang, Hubbl, WooMe, LoReMo and
PhonOn. There were also pitches by four new apps being recently launched: InTouchApp for
contact management, DeckApp for making presentations from mobile devices,
Native5 cloud platform that allows development and management of apps, and
Robotics-Live featuring robots controllable by smartphones.
Details on these startups and apps, along with the comprehensive MobiSparks report on
India’s mobile market, are available here
For more details, contact:
Twitter account: @MobiSparks Hashtag: #msparks
SOURCE YourStory Media Pvt. Ltd,