LifeProof Partners with XTERRA
HONOLULU, Nov. 27, 2012 /PRNewswire/ — LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, has joined forces with XTERRA, the nation’s premier off-road triathlon and trail running series.
As a Participating Sponsor of all 2013 XTERRA events, marketing, and media in the U.S., LifeProof is in a prime position to connect with XTERRA’s active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the U.S.
“There is a direct connection between LifeProof and our XTERRA Tribe,” said Janet Clark, president of XTERRA. “Our athletes, by definition, Live More. Their playground is the great outdoors – the ocean, the mountains, the trails. Their lifestyle is active, in the elements, and up against Mother Nature. They are also connected, and LifeProof allows them to stay that way – confidently.”
LifeProof offers the first and only water proof, dirt proof, snow proof and shock proof iPhone, iPad and iPod touch cases that are sleek and slim and provide full access to all device functions.
The LifeProof nÃ¼Ã¼d case for iPad 2 and iPad Gen 3/4 features a totally naked screen, providing uncompromised visual clarity and the ultimate touch experience while still providing full water, dirt, snow and shock protection.
The LifeProof In Motion ecosystem of accessories supports the lifestyle of XTERRA athletes with a Bike + Bar Mount, Armband and LifeJacket, making it ideal to listen to music while swimming, using fitness apps such as Strava, GPS and maps during a run or ride, taking video, and more.
“XTERRA is indeed a natural fit for LifeProof. LifeProof cases can be used everywhere the athletes go – swim, bike, run – without worry since our case is water proof, dirt proof, snow proof and shock proof,” said Gary Rayner, founder and CEO of LifeProof. “Outside of training, these athletes are parents and business professionals who want to use their iPhone and iPad everywhere they go without worry of dropping it or spilling anything on it.”
Based in San Diego, the LifeProof company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt or snow. LifeProof has received numerous awards, including the Parent Tested Parent Approved Award, the 2013 CES Innovations Award and About.com’s Readers’ Choice Award 2012. www.lifeproof.com
About TEAM Unlimited/XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2012 produced more than 100 XTERRA off-road triathlon and trail running races in 15 countries worldwide. In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle last year while XTERRA’s TV, publicity, advertising, online, and grassroots marketing efforts generated more than 400 million impressions. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990. View samples at www.xterra.tv, and learn more at xterraplanet.com and xterratrailrun.com.