Acision Appoints JF Sullivan as CMO as it Ramps up its Focus on IP and Enterprise Messaging Services
READING, England, November 28, 2012 /PRNewswire/ –
Senior marketer joins Acision to develop and execute strategic marketing programmes to
reinforce Acision’s leadership position in mobile messaging
Acision [http://www.acision.com ], the global leader in mobile messaging, today
announced the appointment of JF Sullivan, who has joined Acision as Chief Marketing
Officer (CMO), taking ownership of Acision’s marketing functions, including strategic,
corporate and product marketing. In this newly created position, JF will oversee Acision’s
marketing strategies, global communications and market development, as well as spearhead a
spectrum of programmes that will help to elevate the Acision brand, boost its global
market position while strengthening customer engagement and creating increased demand for
its products in line with customer requirements and market trends.
Having worked in marketing roles across the IT and telecoms industries for over 20
years, JF has a proven track record in managing marketing teams to deliver ‘go to market’
programmes, creative collateral, lead generation initiatives, channel marketing, as well
as web development and enablement. He will now work closely with Acision stakeholders to
develop, shape and execute strategic marketing initiatives that fit with the Acision group
strategy, while evolving market messages and ensuring these are effectively communicated
internally and externally. JF will also help define unique business cases across Acision’s
core focus areas of IP Messaging, Enterprise Messaging and Global Services to crystalize
new ideas into business value and package these for market.
Jorgen Nilsson, Chief Executive for Acision, commented: “JF has come into Acision as
CMO at an exciting time for the organisation as we work to increase market demand for our
IP and Enterprise Messaging initiatives and maintain a leading status in the mobile
messaging ecosystem. His global experience in product marketing and proposition
development is second to none and his expertise will be critical as we package and launch
new solutions to market and work to expand our mobile messaging footprint.”
JF Sullivan commented: “The telecoms industry is constantly evolving and it is
important that Acision remains relevant by bringing products to market that, not only,
clearly resonate with our operator and enterprise customers but also the end user. As we
develop our next generation IP and Enterprise messaging strategies, Acision will focus on
enabling converged services, enriching the user experience and underpinning mobile
engagements that fit with enterprise requirements and intelligently target the mobile user
to create a positive reaction. With this in mind, I am looking forward to increasing
further demand for our products in exciting new ways, as well as supporting the
development of a customer focused culture while building upon Acision’s competitive
advantage and footprint in the market.”
Prior to Acision, JF held senior marketing roles at a number of mobile and
digital-media focused companies, including Cloudmark, Lotus Communications and Netscape
Communications. His most recent at role was at eleven, a leading email security service in
Germany, where he held the position of VP, Marketing, responsible for the company’s
overall marketing strategy and go to market propositions.
NOTES TO EDITORS
About Acision
As the global leader in mobile messaging, Acision connects the world by powering
relevant, seamless messaging services, which enrich the mobile communications experience
and create new opportunities for carriers and enterprises across the world. For more
information, visit Acision at http://www.acision.com
SOURCE Acision
